Soft Plastics

Customized Japanese Forged Carbon “bigfish” bend hooks “Under skin” painting technique Real herring swimming action and profile. Real swimming act...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplasti...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Internal weight system for fast sinking for deeper water methods. Crazy vibration wobble at medium to high speeds. Incredible Squid Scented with U...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Each bait has a natural presentation in action, scent, and taste Expand your strike zone with Gulp! scent dispersion Available in 2″ & 6″ Camo...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

The unique 2 part design, allows the angler to add scent or squid meat to the inside or change rigging as needed. The body fins pulse, and the tent...