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Weekly Specials

(10 products)

10/4/2026

This week has been especially strange with the back to back hurricanes creating havoc between Cedros and Cabo, and pushing the heat wave all the way up to our backyard. The yellowfin and yellowtail fishing in Mexico has been excellent, while not huge the quantity of fish has left most people more than satisfied. Our Royal Polaris 7-day is currently out and our coworker Richard just came back from a 4-day after fishing within line of sight of the RP trip. The yellowfin are biting everything you throw at them, so while the bait isn't great you have a great opportunity to try artificials. Richard caught most of his fish vertical jigging, using smaller 165g lures with better hookups than the flyline setup. Wahoo is sparse but they have been picking a few off between Cedros and Ensenada while we wait for the weather to clear up for boats to fish the Ridge and Alijos again. 

For this week's specials, the big news is Daiwa's new Saltiga Lever Drag 80 two-speed, plus two new sinking stickbaits from Nomad and the mid-size Meekster iron. Small Lure Company's Mikros-Pop is up top with Yamai Suteki plugging hooks to rig it, and for the surf crowd Okuma's Rockaway travel rod. The last of the original Van Staal VR reels are 15% off, and Ocean's Legacy Elementus rods, Varivas Ocean Record leader and Reliable kill bags are 10% off this week.

If you've got pictures of some of your catches with our gear, feel free to send them to me at sergey@charkbait.com. If you have any suggestions, complaints, questions or comments about the website, email me at the same address or give me a call at the shop.

As always, thank you for visiting our Weekly Specials and hope to see you at the shop!

Sincerely,

Sergey Smith

  • Richard holding a yellowtail caught on a purple jig, jigging rod and reel in hand
    Richard's yellowtail on the jig
  • Yellowfin tuna on the deck with a Small Lure Company Mikros-Pop popper in its mouth
    Yellowfin on the Mikros-Pop from Richard's 4-day
  • Richard holding a yellowfin tuna with a purple jig in its mouth, more yellowfin on the deck
    Yellowfin on the jig, with plenty more on the deck
  • An angler holding up a wahoo next to Richard, a yellow trolling lure hanging from its jaw
    His 1st wahoo ever & on a 4-day at that
  • Richard holding a yellowfin tuna caught on a purple jig, conventional jigging rod in hand
    Another yellowfin on the jig

This week's specials

Special #1 · Daiwa

Daiwa Saltiga Lever Drag 80 Two Speed Reel

Biggest Saltiga yet, with free spooling options!

Daiwa spent more than six years on this one, and it is the most powerful Saltiga lever drag they have built. It's aimed squarely at the fish that end trips early on lesser gear: giant bluefin, cow yellowfin and bigger marlin.

Daiwa got in-and-out of the big lever drag game on a couple of occasions. You might remember the Sealine Tournament series trolling reels, these were inspired by a heavy tuna bite in Japan in the early 2000s but have since been discontinued unlike reels of the same generation from their competitors. Then in the mid 2010s the bigger tuna showed up again outside of Tokyo which prompted a new generation of "Sealine" lever drag reels which the current Saltiga series owes its inspiration to... at least the 55 and 60 sizes. This one is a whole new beast, not designed to meet the temporary demand of the Japanese market but to be a standout big game lever drag made to support anglers around the world.

As you'd expect at this price-point, these are fully machined aluminum reels featuring stainless steel gears and internal components. High gear is 3.9:1 at 48.6" per turn for catching up when a fish runs at the boat or getting the slack out when fishing the kite; low gear is 1.7:1 at 21.6" for grinding one up from below. 

It has exceptional freespool for a reel of this size, a broad drag range which lets you smoothly adjust from lighter line trolling to fishing up to 60lbs of drag and an exceptionally loud clicker which was one point that hung up development until they got it perfect. 

Special #2 · Nomad Design

Nomad Design MadScad 115 Auto Tune Sinking Stickbaits

New sinking stickbaits, just landed

For fish that follow a topwater bait and will not take it on top. The MadScad sinks, so you can count it down to where they are holding, then swim it slow, twitch it, or burn it. While the live bait receivers are low on quality cured bait, lures like these help you continue catching the local yellowfin and yellowtail. 

The Autotune eye at the front of these lures is what makes them different from the current/discontinued MadScads which have still worked well. The auto tune technology lets these lures have a full kick and lazy S swimming action at many different retrieve speeds unlike the previous. 

The 115 is 4-1/2", 1-1/2 oz on BKK Diablo 5X 3/0 hooks, the everyday casting size. The 150 is 6", about 3 oz on 5/0s, and it can also be trolled at 2 to 6 knots between stops. Anchovy, sardine and two mackerel patterns.

Shop the MadScad 150

Special #3 · Meekster Irons

Meekster CNC Aluminum Small Surface Irons 5.5"

The mid-size iron for small bait

The same machined aluminum iron as the 6.5" Meekster, scaled down to 5.5" and 2.8 oz. That shorter profile matters on the days the fish are keyed on small bait and will not commit to a full-size iron. Despite the small size they are still almost 3oz making them easy to cast, while smaller surface irons from other manufacturers are generally lighter and more difficult to use in most applications.

Classic irons are still the standard, but no two swim quite alike and finding a good one can take a few tries. Every Meekster is machined to the same shape, so the next one swims like the last. Offset hips, TIG-welded rings, powder-coated colors.

Special #4 · Small Lure Company

Small Lure Company Mikros-Pop Poppers

Strategic Angler design at a great price

Built from the original Mikros stickbait that Merv Rubiano designed in 2013, the Mikros-Pop keeps that swimming action and adds a cupped face, so one lure pops, walks, or swims just under the surface depending on how you work it.

It pops with very little effort: a short pop and a one to two second pause is all it takes, which saves your arms for the fight. Rod tip down on a medium or fast retrieve and it swims with a tight, erratic action; lift the tip and it skips across the top like a flying fish. A shifting rattle slides back for distance on the cast.

Two sizes: the 130 (5", 1.4 oz, 3/0 singles), tested on pelagics up to 60 lb, and the 170 (6-3/4", 3 oz, 7/0 singles), tested on fish up to 225 lb. Six baitfish colors.

From $24.99

Shop Mikros-Pop

Special #5 · Reliable Fishing

Reliable Insulated Cooler Kill Bags

New sealed design

Reliable has updated their bag design recently, addressing the biggest complaint that people had which was the bag leaking. While the warm water leaking out of the bag was a feature at that point, not everyone has a truck they don't mind hosing down after a successful trip. The new sealed bags won't leak water and they still feature the great insulation performance that Reliable bags have become known for. 

Still based in Mission Viejo California, they are a quick and reliable company to work with, no pun intended. 

The bag numbers didn't change so they still make all of the same sizes with the new sealed design. The most popular for us are the 30 x 60" and 30 x 72" bags but depending on what you're going for the other sizes may be better. If you need a recommendation don't hesitate to reach out.  

Sale price $220.50 - $580.50Regular price $245.00 - $645.0010% off this week

Shop Insulated Kill Bags

Special #6 · Oceans Legacy

Oceans Legacy Elementus Slow Jigging Rods

Durable & balanced slow pitch rods

Ocean's Legacy products continue to surprise and impress us with their design and performance. The Elementus were the top end series of slow pitch rods up until the brand new Solist series came out, but they still punch well above their price. 

These rods and all of their products are designed by people with extensive experience and attention to detail, Alan who runs the company is about as sharp as they come and he has done an amazing job of creating products that take angler feedback into account, with years of development before they put their name on it. 

These are a perfect upgrade over entry level slow pitch rods, so if you've been looking for an upgrade I would definitely check them out. They're spiral wrapped, have a blank through reel seat for sensitivity and the added bonus of a very durable yet light and sensitive blank. The PE3 blank dead-lifted 60lbs at 45 degrees. 

Sale price $296.10Regular price $329.0010% off this week

Shop Elementus Slow Pitch Rods

Special #7 · Van Staal

Van Staal VR Series Spinning Reels

Last of the original VRs, 15% off

Van Staal has moved on to the VRII, so these are the last of the original VR series reels on our shelf, and the sizes we have in stock are 15% off this week. When they're gone, they're gone.

The VR brought Van Staal toughness to a lighter, more affordable reel: a fully machined 6061-T6 aluminum body, a sealed, waterproof drag with MicroClick adjustment, spiral-beveled gears and a titanium nitride coated stainless center shaft. They are lighter and smoother than the VS while keeping nearly the same sealing, and every reel comes with a bail plus a kit to convert it to bail-less.

In stock: VR50, VR51 (right hand), VR75, VR125, VR150, VR175 and VR200, in silver or black depending on the size. The 50 and 75 are light enough to fish the surf and inshore all day, and the 200 casts bigger poppers and stickbaits from the beach or the boat.

Sale price $543.96 - $637.46Regular price $639.95 - $749.9515% off this week

Shop VR Series

Special #8 · Okuma Fishing

Okuma Rockaway Travel Spinning Surf Rods

A surf rod that fits in the car

Okuma has done a great job with their travel rods over the years, creating unique designs for styles of fishing fewer manufacturers support and the Rockaway surf rods are no exception. They're a three-piece travel build, with tip-over-butt ferrules which makes them portable although you won't be fitting one in your carry-on. 

These are great for a variety of species, especially since they're overbuilt and made for casting distance first. Depending on the length and lure weight, these make great rods for local halibut fishing as well as rays and sharks. Up north or on the east coast these would also work well for striper fishing. Down south from Mexico to Panama these make great rods for roosters, jacks, bluefin trevally and even cubera snapper. 

Special #9 · Varivas

Varivas Ocean Record Monofilament Leader

Shock leader for jigs and stickbaits

After 15 years of spooling and being used to bulk mono the concept of buying small spools for leaders was confusing to me but after using this Ocean Record leader along with a few others from companies like Sunline and (Ishigaki) Fisherman I am convinced this is the way to go even for lighter line tests.

Developed with Seiichiro Tashiro, Japan's leading offshore casting angler for yellowtail kingfish. It is a bit stiffer than most mono, so it stays out of the way of your lure, but it does not hold much memory and casts well. The biggest surprise was how consistent it was due to it being wound on the spool line by line so no kinks, dents or bends can occur unlike the 3000-6000 yard mono spools I'm used to which definitely have some texture. 

Mono ties knots better than the same diameter fluoro and this one runs about 20% thinner than mono like Momoi and Izorline. Light purple, which disappears in the water. Available in 50m spools.

If you haven't tried a top of the line mono leader material for your lure casting or jigging, I would definitely give it a try.

Sale price $16.20 - $28.80Regular price $18.00 - $32.0010% off this week

Shop Ocean Record Leader

Special #10 · Yamai Suteki

Yamai Suteki Maboroshi Plugging Double Assist Hooks 2pk

Perfect for tungsten jigs & topwater lures

More anglers are swapping the trebles on their stickbaits and poppers for plugging assist hooks. They give the hook more range of motion and a better hook set, so more fish stay on. These are built short and strong, so they also work well on tungsten jigs which have a small profile requiring less assist cord and more hook for the SoCal bluefin. 

Like all Suteki hooks they are made in Japan, including the split rings they come rigged with. Two per pack, sizes 1/0 to 5/0. A good upgrade for the MadScads and the Mikros-Pop above.

6/28/2026 – Family Update

Before you read further, please understand none of the following will be related to fishing. If you're dealing with stress or grief, I would urge you not to continue as I have some difficult news to share for those of you who have been with us. Whether you're a long time or new customer, have frequented our site or physical store, or even just people aware of our presence from other means.

Last Sunday, our family and business experienced a tragic loss. After a hard fight with pancreatic cancer my dad Mark, the Chark of Charkbait, passed away peacefully in his sleep. We're a small family business including my mom, brother and myself along with the best crew of people who have been with us for many years. Blake, Dave, Max, Richard, Timmy and Tommy have been keeping this place running day to day and their support means the world to us. It wasn't always this way, it started out with just my dad in his garage and a dream of reaching the broader audience of saltwater fishermen not just here in California but across the country, though sometimes that meant passing a brown paper bag full of jigs in the parking lot of the school he worked at the the time. After working in consumer electronics obtaining an important spot in companies like JVC and Sansui along with a decade of teaching, he was looking for looking for something more fulfilling pairing his life long hobby with the experience of both of his prior careers. It was not an easy start, in many ways the fishing industry was decades behind at that point but it held something that others didn't, a cottage industry with a vibrant community of people and vendors who get together for the same purpose. What began as a simple forum turned into a thriving online business less than a decade later.

At that point he was looking for more in his life and he took the first international vacation. Inspired by a historical fascination and his father, Gerald A. Smith who was a superintendent of 36 years and founder of the San Bernardino County Museum, who traveled to the Soviet Union to document educational practices, he went to Russia then Ukraine. There he met my mom after talking to her for a while on a dating site aiming to save some money on a tour guide for his visit, she showed him around several cities as a guide and he fell in love. After many visits and a year later we were on our plane heading to Huntington Beach. At that point his focus shifted from the business to us causing it to suffer, a sacrifice he made which I could never hope to repay. Without which I would not end up the person I am today and one I will be eternally grateful for. One that brought me ever closer to him as a son, followed by friend and colleague who he spent almost every day at work with. For those of you who remember the 2006-2019 era of the website, you know it was dated and his sacrifice for us was the reason why.

I worked at CharkBait part time on the weekends starting around 2010, or as I remember it 7th grade, not necessarily of my own volition at first but the work and community grew on me. Interacting with so many great people helped me come out of the shell I grew after coming here and starting school a week after landing. By the time I was in college aiming for a computer engineering degree, I was in love with the work and the fishing we did together, aiming to update the site for him. That's not how it turned out, my focus shifted to the business and after our old site finally gave out and crashed I had already finished the replacement and wanted to run it instead of finishing the 4 classes I needed to graduate. At that point I became instrumental in the business, my mom joined us and my dad satisfied his ultimate dream of a sustainable family run business. After a few years of that working old man hours and enjoying a 6-Day Red Rooster III trip with my mom and brother, it was time for him to retire and enjoy a different side of life, the transition was not easy but it happened over the last two years. His retirement started January 1st of this year, and his diagnosis came 8 days later on his birthday. It was devastating, I thought I could finally see him enjoy more of his life, not yet knowing that the time he enjoyed most was the time he spent with us.

We were hopeful, but it was a terminal diagnosis nonetheless. The following week started with more tests and the installation of a chemo port, but he could not start it without a pancreatic biopsy which ended up scheduled after a lung, intestinal, liver biopsy, 5 weeks and 20lbs. Two rounds of that and he decided to go on hospice care at home instead. For the last 5 months he enjoyed a relatively normal life pain free, he was surrounded by family, he got to do things he wanted to do and he passed knowing his family was well taken care of and his legacy would continue on.

This new chapter will be hard but we are better prepared for it than most. Our business and industry is thriving, fishing is good and the support we've received from friends, family, customers and vendors has been overwhelmingly thoughtful. CharkBait will continue on as a family business, at least until I kick the bucket myself. Thank you for the support and your patronage, I will strive to provide the best service and support I can.