We will meet or beat any legitimate offer! If you see an item for less at another authorized retailer we will be glad to match their offers upon confirmation of price. This only applies to new inventory and current inventory not closeouts or refurbished products assuming the other retailer has the items in stock. We only accept offers from authorized retailers and internet stores with a retail location, no online only retailers. We do not see Amazon or Ebay as authorized retailers of fishing products since they have no physical stores, and do not normally match their prices however you may still inquire and it is possible that we may meet their prices. No free offers apply with a price match, so if you are buying a reel that would normally include free spooling matching the price of another retailer would remove the free spooling offer in exchange for matching the price. Feel free to contact us if you have any other questions.