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  • Hard Baits

    AFTCO Blue Fever Digger Casting Lures

    $21.99$24.99 Select options
    • Weighted perfectly for long casts
    • Tight side-to-side action
    • Delivers unforgettable strikes
    • Oversized split rings
    • 4X hooks
  • Hard Baits

    AFTCO Blue Fever Swimmer Casting Lures

    $19.99$21.99 Select options
    • Unique sub-surface bait
    • Side-to-side swimming action
    • Oversized split rings
    • 4X hooks
  • Hard Baits

    GT Ice Cream Skinny Needle Nose Lures

    $11.99$14.99 Select options

    The GT Ice Cream Skinny Needle Nose range are injection molded and come in a variety of fish catching colors. It is designed for super long casts in most conditions and can handle a small chop very well. A slower retrieve with a high rod tip produces a strong side-to-side nose action. The Needle Nose is the best all round lure for inshore and offshore, for all surface feeding predators.

    • Available in 1, 2 & 3 oz sizes in a variety of colors
  • Hard Baits

    Mustad Oto Diving Pencil Lures

    $24.99 Select options
    • 6.3″ 2.6oz
    • Rigged with Mustad Jaw Lok Trebles
    • Built in swivels
    • Reflective bone structure
  • Hard Baits

    Oceans Legacy Keeling Sinking Stickbait Lures

    $24.99$42.99 Select options
    • High Quality Finish & Rigging
    • Available in 123mm 1.5oz, 160mm 2.9oz & 200mm 4.4oz Sizes
    • Custom Stainless Steel Inline Hooks
    • Sinking Action for Surface & Suspended Fish
  • Hard Baits

    Roberts Ranger 3oz Casting Lures

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    • Large Rangers weigh 3 ounces
    • Variety of different painted & chrome colors
    • Perfect for a variety of species in SoCal, Middle & South America
  • Hard Baits

    Roberts Ranger Small 2.25oz Casting Lures

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    • Small Rangers weigh 2 1/4 ounces
    • Variety of different painted & chrome colors
    • Perfect for a variety of species in SoCal, Middle & South America
  • Hard Baits

    Savage Gear Glass Minnow Lures

    $7.99$10.99 Select options
    • Great for mimicking small bait
    • Rigged with high quality treble hooks & swivel
    • Made of hard durable epoxy to prevent damage
    • Available in 5 colors & 4 sizes
  • Hard Baits

    Savage Gear Mackstick Speed Runner Lures

    $21.99 Select options
    • Great Lures for Private Boat Wahoo Trolling
    • 6 3/4″ Length 5 oz Weight
    • Available in 6 Colors
  • Hard Baits

    Savage Gear Twitch Reaper Offshore Casting Lures

    $14.99 Select options
    • Thru-Wired Construction
    • Equipped With BKK GT-Rex Hooks
    • Large Rattle Chamber
    • High-Quality Holographic, UV, And Super Glow Finish
    • Erratic Swimming Action
    • 155mm 4.5 & 4oz Variants
  • Hard Baits

    Yo-Zuri 3D Inshore Fingerling Diving Lures

    $8.99$9.99 Select options
    • Available in 2 Sizes & Multiple Colors
    • Shallow Diver
    • Weight Transfer System
    • 2 3/4″ Dives 2-4 feet
    • 4″ Dives 3-5 feet
  • Hard Baits

    Yo-Zuri Mag Popper Lures

    $16.99$17.99 Select options
    • Available in 2 sizes & 4 colors
    • Larger head design for better action
    • Better casting distance than other poppers
    • 3X split rings & hooks
  • Hard Baits

    Nomad Design Chug Norris Poppers

    $17.99$34.95 Select options

    The unique body shape and balance of the Chug Norris means that is is ideal for a huge range of species, from small freshwater applications through to the biggest predators offshore. It is super easy to pop, it hangs in the water and won’t “pull out” when popped. This popper is all about being easy to use, and it does not require much effort to get a very big pop due to the unique body shape and hydrodynamic design.

  • Hard Baits

    Nomad Design DTX Minnow Lures

    $24.99$49.99 Select options

    The DTX Minnow range represents the pinnacle of Saltwater Hardbait trolling lures. They have been proven to troll faster, dive deeper and always run straight and are the new standard by which all other saltwater hardbaits are judged. They are proven on 300lb yellowfin tuna, 600lb Blue marlin and regularly catch wahoo over 100lb.

    • Available in 140mm, 165mm, 200mm & 220mm sizes, with many colors
    • Hottest wahoo lures of 2019
  • Hard Baits

    Nomad Design Madscad Lures

    $24.95$34.95 Select options

    The Madscad is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start retrieve creates an erratic swimming  action that fish simply cannot resist. It is a long distance casting stickbait ideal for a huge range of species.

    • Available in 150mm & 190mm sizes with many colors
    • Great for Tuna, Wahoo, Yellowtail, Cubera, GT’s & much more
  • Hard Baits

    Nomad Design Riptide Stickbait Lures

    $16.99$24.95 Select options

    Riptide 105 Long Cast Stickbait. 4″ and 1.3oz. Riptide 155 6.1″ and 2.8oz. Gorilla Through Wire system for Ultimate Strength and fitted with super strong inline single hooks. Ideal when casting for Tuna, Striped Bass and Yellowtail.

    • Great casting lure for the slide when they’re feeding on live bait
    • Comes Rigged with 2 x Inline Single Hooks
  • Hard Baits

    Savage Gear 3D Mack Sticks

    $14.99$21.99 Select options
    • Hard ABS Reinforced Body
    • Thru Stainless Steel Wire
    • Inside Flash Paper
    • Extra strong ST66 Trebles in DG finish
    • Xtra strong split-rings
    • Xtra strong SINGLE HOOKS supplied
    • Slow sinking design
    • Three Sizes: 5″ & 1 2/5oz, 7″ & 2 9/10oz, 8 1/2″ & 5 3/10oz
  • Hard Baits

    MagBay Lures MagTrak

    $89.95$89.99 Select options

    The MagTrak™ is truly a new breed of Wahoo and Big Game Lures.  The MagTrak features a patented design that allows the lure to swim straight and below the surface at speeds of up to 20 knots, or within short aggressive turns directly inside or outside the propwash.

    • Tested & proven design, used by many long range San Diego boats
    • Available in hot patterns for the wahoo
    • Very durable & tracks perfectly every time
  • Hard Baits

    Mirrolure 111MR Plastic Bill Diver

    $15.99 Select options

    MirrOlure has been around for a long time. But, they haven’t rested on that success, they’ve also done quite a bit of refining over the years. For folks traveling to Baja, their lipped diving lures have proven VERY effective and are one of the top choices for dragging behind a panga. For folks visiting Costa Rica in search of tarpon, their topwater lures are considered MUST HAVES. For private boaters, MirrOlure has many great lures to make your time on the water more productive. These floater-divers can achieve depths of 25 feet or more. Features a tight wiggling action which can be pulled up to 7 knots. Lure will achieve deepest results at 3 to 4 knots with 125 to 150 feet of line.

  • Hard Baits

    Mirrolure 113MR Metal Bill Diver

    $14.99 Select options

    Hand-tuned and tank-tested to assure a realistic swimming action. When choosing trolling speed, watch your rod tip for vibration. All feature MirrOlure ® sonic “fish calling” rattles and premium big game hooks. Can also be used as casting lures with excellent results. Great for Tuna, Striper, Grouper, Dorado, King Mackerel, Blues, Wahoo, Pike and Muskie. Big Game 113MR swims true even at high trolling speeds. The stainless steel lip is an added attractor in murky or clear water – better visibility. Swims with a wide side-to-side wiggle.

  • Hard Baits

    Nomad Design MadMac Lures

    $29.99$59.99 Select options

    The MADMACS is a sinking super high speed trolling minnow capable of being trolled at high speeds. Featuring a machine-stamped stainless steel plate & full body foam core construction, it is one of the toughest lures available. Fitted with super strong BKK hooks and Heavy Duty split rings the Madmacs is ready for battle.

    • Available in 160mm, 200mm & 240mm sizes
    • Features Autotune technology for ease of use
    • Great for wahoo & tuna
  • Hard Baits

    Toro Tamer Inshore Diver Minnows

    $4.99$6.99 Select options
    • High quality divers offered in both deep & shallow variants
    • Great for bass & halibut. Works in salt & fresh water
    • Comes in 3 sizes & 4 colors with deep & shallow variants
  • Hard Baits

    Toro Tamer Surface Poppers

    $12.99$24.99 Select options
    • High quality big mouth surface poppers
    • 200mm & 160mm sizes rigged with VMC Inline single hooks
    • 120mm rigged with high quality VMC treble hooks
    • Dynamic internal weight design for the longest casts
    • Tested & proven on the San Diego long range trips & all over South America
    • Great for tuna, yellowtail, dorado, roosters, GT’s & much more
  • Hard Baits

    Toro Tamer Wounded Swimmer Lures

    $10.99$12.99 Select options
    • Hot casting lures for the wahoo & tuna
    • Available in the best bait & bright wahoo colors
    • Rigged with heavy rings, ball bearing swivel & strong hook
    • Durable design, with thick clear-coat to prevent damage
  • Hard Baits

    Yo-Zuri Bonita Lures

    $29.99$39.99 Select options

    The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change technology on the top of the bait and a smooth scale pattern on the sides.

    • Two Sizes Available
    • Proprietary “Power Body”
    • Stainless Steel Wire-Thru Construction
    • Flat Forged Stainless Steel Hooks
    • Stainless Steel Ball Bearing Swivels
    • Color Change Technology
  • Hard Baits

    Yo-Zuri High Speed Vibe Lures

    $17.99 Select options

    This unique lure can be trolled up to 15 knots, casted and retrieve or fished vertically in open water for a variety of saltwater game fish. The vibrating action of this lure is proven to entice strikes and the innovative through wire technology guarantees that fish won’t break off after the initial hook up.

    • “Power Body” with through wire construction
    • Welded shaft
    • 3x treble hooks
    • Patented Color Change Technology
  • Hard Baits

    Yo-Zuri LC Minnow Lures

    $9.99 Select options

    This new minnow style bait has been designed to cast long distances and perform well even under the harshest of conditions. The all new Weight Transfer System was rigorously designed to help the Hydro Minnow LC cast like a bullet even into a stiff headwind, allowing the angler to remain far enough away from predatory fish to remain stealthy.

    • Available in 6 colors
  • Hard Baits

    Braid Marauder Lures

    $47.99$56.99 Select options

    Trolled at high speed, the hard, tail-beating action draws savage strikes from the world’s flashiest gamefish. Marauder is the true-tracking lure of choice for wahoo catchers from the West Coast and around the world. Pull these lures up to 12 knots and hang on. Rarely needs adjusting, but a slight turn of the line tie will do the trick. The exact angle of the diving face and internal ballast keep the lure working at all times. The remarkable Marauder’s vibrating action matches that of fleeing mackerel. Better than live bait, this durable plug has the best hooking qualities around with dual, swiveled single hooks.

  • Hard Baits

    Daiwa Salt Pro Minnow Bullet Lures

    $15.95$16.95 Select options

    Daiwa’s sinking and fast sinking Salt Pro Minnow Bullet has a tight S action to imitate a real fish swimming. Originally designed for surf fishing for striped bass but versatile to catch many other varieties of gamefish. Available in two weights 1-1/2 oz. and 2-1/8 oz. 1.4mm heavy wire-thru construction and 2/0 size heavy duty saltwater hooks.

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