Products

Diamond Fishing Products’ new Fish Saver Descending Device is the most effective and simplest fish descending device on the market today. The survi...

Hi-Liner’s New Stainless Steel Utility Cutters have super duty stainless steel serrated edge blades that will cut mono or braid with ease and an ex...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait ...

This sinking minnow was specifically designed for distance casting, equipped with Yo-Zuri's magnetic bullet weight transfer system these can be tos...

New from Yo-Zuri, these little topwater baits are easy to cast and get bit well. Over this last summer we saw a ton of usage of smaller artificial ...

Larger head design for better action Better casting distance than other poppers 3X split rings & hooks These are a newer addition to the Yo-Z...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

This unique lure can be trolled up to 15 knots, casted and retrieve or fished vertically in open water for a variety of saltwater game fish. The vi...

100% Fluorocarbon leader material Proprietary formula extruded in our own private factory The “original” disappearing pink leader World record hol...

The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our paten...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between...

This new minnow style bait has been designed to cast long distances and perform well even under the harshest of conditions. The all new Weight Tran...

Shallow Diver Weight Transfer System 2 3/4″ Dives 2-4 feet 4″ Dives 3-5 feet Yo-Zuri is proud to announce an exciting new addition to the 3D In...

Diamond’s Ball Bearing Escape-Proof Snap Swivels are constructed using a unique patented “ESCAPE PROOF” snap that offers quick one-handed disconne...

Rigged Trolling Weights Available in 24, 32, 48 and 64 oz Sizes Perfect for Wahoo Lures Trolling weights are a great way to keep your lures in ...

Diamond’s high strength co-polymer line combined with a low stretch dyneema loop creates the strongest, most dependable wind-on leader in the world...

Diamond’s high strength monofilament combined with a low stretch dyneema loop creates the strongest, most dependable wind-on leader in the world. D...

Diamond’s high strength fluorocarbon combined with a low stretch dyneema loop creates the strongest, most dependable wind-on leader in the world. D...

Diamond’s tougher finish offers superior abrasion resistance for extreme conditions. New formulation offers tensile strengths up to 200% of stated ...

Momoi’s Hi-Catch Leader Material is an extremely high quality monofilament line produced using the strictest Japanese quality controls. It exhibits...

Fine diameters attuned to maximum reel capacities Stays round under tension and while splicing High quality Dynema fibers Color Locked for permane...