Products

Yamaga Blanks is the more value oriented brand made in the same factory as Ripple Fisher, utilizing the same technologies and expertise with less f...

The new 2023 Ultimo series adds the newest innovations in guide tech to some of the best crafted blanks in the industry, utilizing materials speci...

3 Piece construction Perfect for GT, Yellowtail, AJ’s and Tuna Free US Shipping Made in Japan The GTXpedition series is made for the traveling a...

All models include an Aluminum Gimbal Each models works for a wide range of lures Free Shipping in the US Made in Japan The Big Tuna series is e...

Unique sub-surface bait Side-to-side swimming action Oversized split rings 4X hooks This unique sub-surface bait was designed to be super e...

The new Saltist series is a great entry level rod series for guys fishing in SoCal, offering the right lengths and line classes to go for the vast ...

Large jig perfect for night time bluefin Available in a few select colors Made of iron instead of lead, preventing bending Made in Japan The deep...

Available in a variety of colors Perfect for daytime jigging Made in Japan The swim rider short is a unique size compared to some of the other mo...

Lots of action on the fall & retrieve Wider shape available in 190g & 265g sizes Made in Japan The Wiggle Rider is probably the most popu...

Constructed with the highest grade Japanese stainless steel Highly polished black nickel coating with hardened finish High anti-corrosion properti...

Spiral wrapped guide layout 1-Piece ultra durable blank design Ocean’s Legacy’s relentless pursuit to build the ultimate power slow pitch for bi...

Spiral wrapped guide layout Fuji stainless SiC components 1 Piece blank design The Ocean’s Legacy Slow Element Range is an extremely versatile r...

Old School Style with Advanced Technology Design WOW! That’s going to be your first words after putting one of these new rods in your hands.  I’ll ...

Old School Style with Advanced Technology Design WOW! That’s going to be your first words after putting one of these new rods in your hands.  I’ll...

In the same family as UC’s Rail Rods, the Challenger Extreme boat rods offer superior Dual Helix technology blanks to ensure the highest strength ...

New from Yo-Zuri, these little topwater baits are easy to cast and get bit well. Over this last summer we saw a ton of usage of smaller artificial ...

Larger head design for better action Better casting distance than other poppers 3X split rings & hooks These are a newer addition to the Yo-Z...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water t...

This unique lure can be trolled up to 15 knots, casted and retrieve or fished vertically in open water for a variety of saltwater game fish. The vi...

100% Fluorocarbon leader material Proprietary formula extruded in our own private factory The “original” disappearing pink leader World record hol...

The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our paten...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between...

This new minnow style bait has been designed to cast long distances and perform well even under the harshest of conditions. The all new Weight Tran...

Shallow Diver Weight Transfer System 2 3/4″ Dives 2-4 feet 4″ Dives 3-5 feet Yo-Zuri is proud to announce an exciting new addition to the 3D In...

100% Waterproof SRC Non-Marking, Slip Resistant Outsole, the highest rating for slip resistance achievable The Breathable Mesh Lining is a highly ...

The new blue 12″ high flat sole deckboots from XtraTuff offer a lighter weight boot that’s very comfortable. They feature the same XTRATUF slip res...

The Alaska Sneaker* style shorty 6″ ankle boot is a great alternative to a more traditional deckboot. No need to fold these down, they’re cooler – ...

Extra Tuf Legacy boots ARE the choice of many long rangers. They run about a half size large, accommodating insole inserts which we sell. With the ...

1/2oz WARBAITS Unique Head Shape Compact 5' arm design for easy casting Durable 5 arm wire construction Stainless steel Hex pattern willow blade...

2 Heads Per Pack Durable Black Nickel Hook Weed Guard Weed guard jig heads are a great way to use traditional swimbaits without worrying about ...

Available in 1/4 – 3/4 oz sizes Raw silver head color Extra Wide Gap hooks Perfect for fishing grass and kelp The Warbaits Neck Breaker rig is ...

Here’s a wonderful new product that we’ve been wanting to see, an in-line hook for use in replacing hooks on lures, for instance poppers, Halco &am...