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Rods

(250 products)

From live-bait sticks for the three-quarter-day boats to rail rods built for long-range bluefin, this is the rod wall we fish ourselves — and it runs well past the usual California assortment. Slow pitch and speed jigging rods, shore jigging builds, land-based shark sticks, and JDM rods from Yamaga Blanks, Ripple Fisher, Hearty Rise, and Major Craft hang next to the United Composites, Okuma, and Daiwa staples. Building your own? Blanks, Fuji components, and ALPS hardware are here too — along with advice from staff who build rods themselves. Jump to a type with the links below.
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Match the rod to the technique

Bait sticks and conventionals carry the everyday work — flylining live bait on local and long-range trips. Rail rods are built for big tuna fought off the rail: shorter and more forgiving, with a defined shutoff point rather than a full-parabolic bend. Jig sticks throw the surface iron for yellowtail and calico. Slow pitch and speed jigging rods work jigs vertically below the boat, each with its own action and cadence. Shore jigging and land-based shark rods cover the fast-growing long-cast game from beach and jetty. Spinning rods handle poppers, plugs, and lighter bait work, and trolling rods do the heavy pulling behind the boat.

What we stock

United Composites conventional and rail rods plus their blanks. Okuma's PCH Custom casting rods, the popular Rockaway surf series, and the LBS Custom land-based shark rods. Daiwa Proteus conventionals. On the specialty wall: Yamaga Blanks Blue Sniper, Hearty Rise slow jigging, Temple Reef slow pitch, Major Craft, and Ripple Fisher up to the Oceanica stand-up tuna rods — the most expensive rod in the shop. For builders, RainShadow blanks with a full selection of Fuji guides and ALPS hardware. Spec tables — length, power, action, line and lure ratings — are rolling out across the rod listings.

Build it or buy it built

We don't run a build house, but several of us build rods ourselves — call and we'll talk through your build, and we can point you to trusted local builders for the finished work. Components, blanks, and models not on the site can usually be special-ordered. UC blanks are a local story: the factory delivers to us several times a week, so blanks they have in stock typically reach us within a day or two, and built-to-order blanks run about 10–14 days. On shipping: travel rods qualify for free shipping; all other rods carry a shipping charge — a handling surcharge for rods up to 94 inches and oversize fees beyond that — calculated at checkout before you're billed.

Not sure which rod?

Call the shop at (714) 840-4500 with the boat, the target, and the reel you're pairing — we'll put the right rod in your hands.