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YO-ZURI LURES
- Hard Bodies: trolling, jigging and casting lures

To order from this page just make your selections and click on the "Add to Cart" button or the  "Buy" link. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted  at the bottom of this page.  

Upon placing  your order you'll receive an immediate confirmation via email. You are not billed at that time. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final invoice reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. Orders over $100 are shipped FREE!* Orders less than $100 are billed $8.50 for shipping. During the ordering process you can select expedited shipping if required. (Within the USA via UPS ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice).

Trolling and Casting Lures

Yo-Zuri Hydro Magnum

The Hydro Mag is earning lots of praises by anglers.  It's a newer, updated version of their older L-Jack series.  It's really a totally different lure, but it fills the same slot, with some advantages.  The lure's lip is plastic, it runs true, never gets out of tune. It's through wired so you'll have a serious strength advantage over other bolsa wood lures.  And, of course this lure is made from a high impact plastic, with super strong hooks and a tough, durable finish.  It's a quality lure, built for the long haul.  Over the past year this lure has been a staple of private boaters trying to drag deeper for tuna.  It produces, and it will take more than tuna and yellowtail.  It's a lure that will work well trolled, can be cast effectively, and will produce for you. The Hydro Mags are available in three sizes and several color patterns, as pictured. It's well worth owning a few of these lures.  Promise.

 

Buy

Description Price

Green Mackerel - green/gold
Yo-Zuri Hydro Magnum 4 3/4" Green Mack $10.86
Yo-Zuri Hydro Magnum 5 5/8" Green Mack $12.99
Yo-Zuri Hydro Magnum 7 3/4" Green Mack $15.34

Blue Mackerel - blue/silver
Yo-Zuri Hydro Magnum 4 3/4" Metalic Blue Mack $10.86
Yo-Zuri Hydro Magnum 5 5/8" Metalic Blue Mack $12.99
Yo-Zuri Hydro Magnum 7 3/4" Metalic Blue Mack $15.34

Blue Mackerel - blue/clear prism
Yo-Zuri Hydro Magnum 4 3/4" Blue Mack Prism $10.86
Yo-Zuri Hydro Magnum 5 5/8" Blue Mack  Prism $12.99
Yo-Zuri Hydro Magnum 7 3/4" Blue Mack  Prism $15.34

Purple Mackerel
Yo-Zuri Hydro Magnum 4 3/4" Purple Mack $10.86
Yo-Zuri Hydro Magnum 5 5/8" Purple Mack $12.99
Yo-Zuri Hydro Magnum 7 3/4" Purple Mack $15.34

Skipjack
Yo-Zuri Hydro Magnum 4 3/4" Skipjack $10.86
Yo-Zuri Hydro Magnum 5 5/8" Skipjack $12.99
Yo-Zuri Hydro Magnum 7 3/4" Skipjack $15.34

Dorado - New Pattern
Yo-Zuri Hydro Magnum 4 3/4" Dorado $10.86
Yo-Zuri Hydro Magnum 5 5/8" Dorado $12.99
Yo-Zuri Hydro Magnum 7 3/4" Dorado $15.34

Anchovy - silver/black
Yo-Zuri Hydro Magnum 4 3/4" Anchovy $10.86
Yo-Zuri Hydro Magnum 5 5/8" Anchovy $12.99
Yo-Zuri Hydro Magnum 7 3/4" Anchovy $15.34

Anchovy - black/clear prism
Yo-Zuri Hydro Magnum 4 3/4" 'chovie $10.86
Yo-Zuri Hydro Magnum 5 5/8" 'chovie $12.99
Yo-Zuri Hydro Magnum 7 3/4" 'chovie $15.34


 View Your Shopping Cart

 

 

Want to go a little deeper? Yo-Zuri has an answer for that one with their new Hydro magnum Adjustable Deep Diver.  It's similar in size to their largest Hydro Mag (the R388 pictured above).  It's a little fatter bodied, and has a much larger bill.  It also has a built in rattle to attract even more attention.  Additionally, there are two attachment points and another ring under those positions for attaching a weight, to give you even deeper depths to troll.  These are pretty large lures, for larger fish.  They are over seven inches in length, weighing 3 1/2 ounces.  When not being dragged they float, but with some forward momentum they really dig deeply.  The new lures run a reasonable $15.99.  With their new broad bill, thru-wired construction, they'll run true and hold up well.  For deeper trolling, they come with two different attachment point for your mainline, and another attachment point under the bill for securing a weight for even deeper diving.  Pretty neat stuff!


Yo-Zuri Deep Diver HydroMag Magnum R775 blue mack

Yo-Zuri Deep Diver HydroMag Magnum R775 green mack

Yo-Zuri Deep Diver HydroMag Magnum R775 brown bait

Yo-Zuri Deep Diver HydroMag Magnum R775 blue back

Yo-Zuri Deep Diver HydroMag Magnum R775 purple/black

Yo-Zuri Deep Diver HydroMag Magnum R775 Skippy


View Your Shopping Cart

 

 

Yo-Zuri Crystal Minnow

We've got a lot of guys who suggested we stock the deep diving Crystal Minnows from Yo-Zuri.  They are typically folks fishing inshore on a kayak, a dock, or small boat.  Even the folks fishing from shore like 'em.  So, we brought 'em into our inventory.  Like the other lures from this Japanese supplier, the finish and overall quality of the lures are terrific as I hope you can tell from our pictures.  They're dandy looking baits, and their action is very lifelike.

We're stocking the new lures in four very popular patterns that imitate the inshore forage likely to draw immediate strikes from predatory gamefish. We're stocking the Crystal Minnows in three sizes, perfect for inshore and offshore applications, all deep divers. 

 

 

 


"B"

"HT"
Yo-Zuri Crystal Minnow R538 3 5/8 inch Anchovy $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Anchovy $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Anchovy $10.99
Yo-Zuri Crystal Minnow R538 3 5/8 inch Mackerel $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Mackerel $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Mackerel $10.99

"LM"

"GB"
Yo-Zuri Crystal Minnow R538 3 5/8 inch Chartreuse $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Chartreuse $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Chartreuse $10.99
Yo-Zuri Crystal Minnow R538 3 5/8 inch Gold/Black $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Gold/Black $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Gold/Black $10.99

"BTCL"

"CR"
Yo-Zuri Crystal Minnow R538 3 5/8 inch Chartreuse $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Chartreuse $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Chartreuse $10.99
Yo-Zuri Crystal Minnow R538 3 5/8 inch Gold/Red $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Gold/Red $9.99
Yob-Zuri Crystal Minnow R540 5 1/2 inch Gold/Red $10.99

"C44"

"GHIV"
Yo-Zuri Crystal Minnow R538 3 5/8 inch Green Prism $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Green Prism $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Green Prism $10.99
Yo-Zuri Crystal Minnow R538 3 5/8 inch Sardine $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Sardine $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Sardine $10.99

"GT" moss green back, orange belly

"CL"
Yo-Zuri Crystal Minnow R538 3 5/8 inch Green Back $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Green Back $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Green Back $10.99
Yo-Zuri Crystal Minnow R538 3 5/8 inch Chartreuse $8.49
Yo-Zuri Crystal Minnow R539 4 3/8 inch Chartreuse $9.99
Yo-Zuri Crystal Minnow R540 5 1/2 inch Chartreuse $10.99
   

 

 

Yo-Zuri Hydro Squirt

The new Hydro Squirt is an excellent squid imitation cast and troll lure.  It's a translucent squid look-alike, with flowing tentacles and a great finish.  The thing looks alive, much more realistic than their previous somewhat similar lure.  The new one has a better finish and the translucent design looks alive.  The big eyes also more closely mimic the arrow squids we see out here.  Try one in tight at San Clemente or Catalina, try one off PV.  If the squid are floating anywhere, give one a try.  It's a good bet the fish will be receptive.

We stock these neat lures in five fish catching patterns and now also have two sizes to pick from! From top to bottom, red/pink, red/yellow, brown/yellow. The pink and green/gold patterns are pictured below. The larger lures are 7 3/5 inches, weigh 1 3/4 ounces, and are floaters. The smaller version is  5 5/8 inches in length and weigh 5/8 ounce. So, cast one out, let the water surface settle a bit, then give it a pull with the rod, reel up, pull again.  The thing will look good enough to eat.  Let the fish try 'em, but don't you go making calamari out of one, you'll bust a tooth!

 

 

Buy Description Price
Small Yo-Zuri Hydro Squirt brown/red/pink R384-TMRB $11.99
Small Yo-Zuri Hydro Squirt red/gold R384-TMGR $11.99
Small Yo-Zuri Hydro Squirt green/gold R384-TMGG $11.99
Small Yo-Zuri Hydro Squirt pink/gold  R384-TMPK $11.99
Small Yo-Zuri Hydro Squirt brown/yellow R384-TMYB $11.99
Yo-Zuri Hydro Squirt brown/red/pink F176-TMRB $13.99
Yo-Zuri Hydro Squirt red/gold F176-TMGR $13.99
Yo-Zuri Hydro Squirt green/gold F176-TMGG $13.99
Yo-Zuri Hydro Squirt pink/gold  F176-TMPK $13.99
Yo-Zuri Hydro Squirt brown/yellow F176-TMYB $13.99


View Your Shopping Cart

 

Yo-zuri Sashimi Bull

Yo-Zuri is very excited to launch the introduction of the Sashimi Bull. These innovative lures are completely new to the fishing industry. The color schemes actually change colors. Many Baitfish and gamefish will change colors to blend in or alert other fish that they are feeding or in distress. These new highly detailed lures mimic that color changing behavior, attracting both Inshore and Offshore Gamefish. Plus, every Sashimi lure contains a patented "Sound System" rattle to draw even more attention! The Sashimi Bull is 6” long surface popper (a smaller version of our Surface Bull GT), weighing 2.5 ounces, with added rattles, Sashimi color finish, all wire thru construction and 2X hooks to handle the toughest fish in the world. From surf casting for stripers to hunting top water tuna, the amazing color changing finish, rattling sounds and surface commotion is sure to get their attention. Add the Yo-Zuri Sashimi Bull to your arsenal and be prepared to hang on!

 

Buy

Description Price
YoZuri Sashimi Bull R953 Sardine $26.95
YoZuri Sashimi Bull R953  Black and Red $26.95
YoZuri Sashimi Bull R953 Dorado $26.95
YoZuri Sashimi Bull R953 Blue and Purple $26.95
YoZuri Sashimi Bull R953 Flying Fish $26.95

View Your Shopping Cart

 

Yo-zuri Surface Cruiser Lure

Here's a lure for the Baja bound angler.  Tossing big lures inshore, off the shore of way offshore can produce some terrific action.  The big 2 1/8oz, 6.75" surface lure from Yo-zuri is a proven producer for a wide variety of fish.  The lure is made from PolyBalsa urethane for long term durability.  It's got a great quality finish and the right action to attract some serious attention from the fish!

 

Buy

Description Price
Yo-zuri Surface Cruiser blue mack $19.99
Yo-zuri Surface Cruiser green mack $19.99
Yo-zuri Surface Cruiser purple and black $19.99
Yo-zuri Surface Cruiser tequila sunrise

 

$19.99


View Your Shopping Cart

 

Looking for a larger size popper?  We've got you covered.  The Yo-Zuri Surface Bull GT is one large popper, with huge eyes and a large cupped head.  It's a full 7 2/3 inches in length, and weighs in at 3 1/2 ounces.  This is the popper to have with you when you travel to Panama looking for giant rooster fish!  Of course the lure is thru-wired, so it can hang with the big boys for which it's intended.  The Bull will take on tuna, rooster fish, and all sorts of fish that love munching on other gamefish. 

Buy Description Price
YoZuri F178 Surface Bull GT Purple and Black $24.99
YoZuri F178 Surface Bull GT Dorado $24.99
YoZuri F178 Surface Bull GT Mackerel $24.99
YoZuri F178 Surface Bull Orange and Purple $24.99
YoZuri F178 Surface Bull Tequila $24.99

 

Yo-zuri Bonita Lure

If you're a long range fan you know this lure's value for bringing in the big boys. It's standard gear for wahoo, but don't think that's all. This hard bodied, deep running lure will also bring in hard strikes from aggressive feeders like mako sharks, tuna and yes, marlin. 

 The lure is rigged for the big ones. Yo-Zuri's Bonita trolling lures are a standard for both tuna and wahoo.  They troll very true, and at high speed. There's a size suitable to most gamefish, from under 6" in length to over 10 inches!  The great finishes found on these lures are just what you'd expect from this high quality Japanese manufacturer. 

Lessons from 2000's great local season.  Towards the end of the season we had a great body of yellowfin locally. They would not bite surface lures, frustrating us a lot.  They'd take bait, boil on it.  They'd not take standard trolled lures like the Magnums or Rapalas.  They did take the Bonita's with gusto.

All lures are of a sinking design, all rigged with tandem single hooks on heavy duty swivels.
260 mm 10 3/8" 16 1/4 oz - Yo-Zuri discontinued production on this size. Check Braid & StrikePro for alternative products.
210 mm 8 3/8" 10 oz
170 mm 6 5/8 " 4 1/2 oz
140 mm 5 5/8" 2 3/4 oz - Yo-Zuri discontinued production on this size. Check Braid & StrikePro for alternative products.

 

Buy

Description Price


Blue Mackerel
Yo-Zuri Bonita 170 mm F52 W24 Blue Mack $26.99
Yo-Zuri Bonita 210 mm F53 W24 Blue Mack $31.88


Ahi
Yo-Zuri Bonita 170 mm Ahi $26.99
Yo-Zuri Bonita 210 mm Ahi $31.88

Dorardo
Yo-Zuri Bonita 170 mm Dorado $26.99
Yo-Zuri Bonita 210 mm Dorado $31.88

Ninja
Yo-Zuri Bonita 170 mm PM Ninja $26.99
Yo-Zuri Bonita 210 mm PM Ninja $31.88


Tony the Tiger
Yo-Zuri Bonita 170 mm LP Tony the Tiger $26.99
Yo-Zuri Bonita 210 mm LP Tony the Tiger $31.88


Purple/Black
Yo-Zuri Bonita 170 mm Purple Black $26.99
Yo-Zuri Bonita 210 mm Purple Black $31.88

Orange/Black
Yo-Zuri Bonita 170 mm LP Orange Black $26.99
Yo-Zuri Bonita 210 mm LP Orange Black $31.88

View Your Shopping Cart

Yo-Zuri Minnows

Yo-zuri has come out with another series of gorgeous lures, the Mag Popper and Mag Darter. These lures have an ingenious design incorporating a magnet which changes position for casting or retrieve, improving casting characteristics considerably. The new holographic finish is also excellent. I've been a fan of Yozuri since I first saw one of their lures a few years back. They are Japan's best lure manufacturer, and produce an excellent quality bait - a thing of beauty. Unfortunately they generally are hard to find, and expensive. They have changed US distributors, so inventory levels will improve in the future (I hope). But, don't look for any drop in price, these are expensive lures to produce.

 

 Mag Darter 5" lure @ $13.99
The mag darter is a sub-surface casting lure, with realistic patterns, lots of reflective flash, and works well on a slow erratic retrieve. It's an effective slow moving lure, cruising sub-surface with an exceptional light reflecting finish.  The patterns are very, very lifelike.  

 

yomagdarterbig.jpg (8864 bytes)This incredibly realistic design is one of many industry leading features of this lip-less shallow diving lure. It sways left to right like an injured baitfish when retrieved fast, triggering explosive strikes. Along with the natural swimming action when retrieved slowly, the Aqua-dynamic Hole deflects water to provide balance to the darting action when retrieved quickly. 

 

yoz Mag Popper 5" lure @ $13.99
YoZuri's Mag Popper is a top water bait. The finish  is something you'll just have to see to fully appreciate.  For  explosive top water action, this is one great lure.

 

 

yomagpopperbig.jpg (5694 bytes)The Mag Popper not only has lifelike splashing and darting action, but also irregular diving and bubbling action that fish find irresistible. The super-strong wire-through construction can match up with the brawniest surface feeders. The sharp edges of the Ripping Cup improves bubbling and rippling surface action.

 

 

Buy Description Price
YoZuri Hydro Mag Darter - Mullet $13.99
YoZuri Hydro Mag Darter - Sardine $13.99
YoZuri Hydro Mag Darter - Mackerel $13.99
YoZuri Hydro Mag Popper - Mullet $13.99
YoZuri Hydro Mag Popper - Sardine $13.99
YoZuri Hydro Mag Popper - Mackerel $13.99


View Your Shopping Cart

yonewhydrotigerbig.jpg (7017 bytes)

 

YoZuri Hydro Tiger Popper

Standard Popper - floating: 3 5/8" lure 5/8oz @ $10.86, 4 3/4" 1 1/2oz @ $11.99 
The Hydro Tiger features a full stainless steel internal harness and its tough enough for any and all saltwater fishing. With its surface popping/splashing, or darting/swimming actions, the Yo-Zuri Hydro Tiger is the answer to every fisherman's prayer. The lure is a floater, with a cupped head to really produce some bubbles. We've expanded our offering of this quality lure, more sizes, more patterns, more good fishing!

 

 

 

 

Buy Description Price
YoZuri Popper Sardine $10.86
YoZuri Popper Sardine - large $11.99
YoZuri Popper Blue Mackerel - small $10.86
YoZuri Popper Blue Mackerel - large $11.99
YoZuri Popper Green Mackerel - small $10.86
YoZuri Popper Green Mackerel - large $11.99
YoZuri Popper Purple Mackerel - small $10.86
YoZuri Popper Purple Mackerel - large $11.99
picture coming soon... YoZuri Popper Dorado   - small $10.86
YoZuri Popper Dorado   - large $11.99


View Your Shopping Cart

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