Lures

Available in popular 8 colors Size ranges from 30g to 130g or 1-4 oz Offset eye for a more natural swimming action Rigged with heavy duty treble h...

Tried & true design with a great YoYo iron action 4.3 oz & 4.5″ long Works great for yellowtail, amberjack, tuna & bottom fish Rigged ...

The versatility of the Sumo is that when it’s tied on the eye side, the heavy belly of the jig will slide through the water underneath docks, pilin...

The 220's are a solution to a problem Nomad was having with the 200's trolling wonky with heavy rigging, these stay in the water a lot better and h...

Available in 1/4 – 3/4 oz sizes Raw silver head color Extra Wide Gap hooks Perfect for fishing grass and kelp The Warbaits Neck Breaker rig is ...

2 Heads Per Pack Durable Black Nickel Hook Weed Guard Weed guard jig heads are a great way to use traditional swimbaits without worrying about ...

There's no more respected surface jig on the market than the venerable Tady 45.  I doubt you'll find any SoCal angler without a half dozen or more ...

Internal weight system for fast sinking for deeper water methods. Crazy vibration wobble at medium to high speeds. Incredible Squid Scented with U...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplasti...

Big Squidtrex can be fished vertically like a jig, cast at feeding fish and even trolled at medium to high speed. Featuring an additional top towpo...

The Model #4/0 is a heavy weighted Jig primarily used for Yo-Yo style fishing (drop 100-150 ft. and retrieve at high speed). It is designed to sink...

The Deep series of jigs has a longer sleeker shape making them great for deeper drops, if you’re going out on the sport boats fishing down to 300ft...

Perfect for deep water fishing Sleeker design for higher current These new jigs from JYG Pro are a nice addition to their lineup, filling the g...

The TG Ieyasu is 4" long and weighs 7.05oz which is about half the volume of a Salas 6X and almost an ounce heavier. Tungsten jigs have been gainin...

High Quality Finish & Rigging Available in 123mm 1.5oz, 160mm 2.9oz & 200mm 4.4oz Sizes Custom Stainless Steel Inline Hooks Sinking Action...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of...

Available in 7 Colors Integrated Stainless Siwash Hook Mylar & Rubber Skirts Spinner Blade MagBay has made a ton of great wahoo lures in th...

The GT Ice Cream Needle Nose range are injection moulded and come in a variety of fish catching colors. It is designed for super long casts in most...

Riptide 105 Long Cast Stickbait. 4″ and 1.3oz. Gorilla Through Wire system for Ultimate Strength and fitted with super strong inline single hooks. ...

Retrievable at slow, medium and fast speeds Easy to use for surface Excellent for Yellowtail, Barracuda, Tuna, Albacore, Calico Bass, Bonito, Trev...

Tungsten jigs 70% more dense than lead Less than 2.5″ long, perfect to match tiny bait The Major Craft TG jigs are a new addition to out market ...

Hybrid Fast Drop & Slow Pitch Comes With 1 Set of Slow Pitch Assist Hooks All Colors Feature Glow Stripes Through-Wired For Tuna The Tady TSP...

Wide body produces a swinging swim pattern Durable coating Sinkable to all depths For deep vertical jigging Rounded hips for a slower action Excel...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between...

The Model 14A is a large jig designed for big game fish. Drop the heavy version 100-300 ft. and retrieve at high speed. It is designed to sink fast...

Large  Length: 6″   Weight: 10oz. Rigging: 275# Cable, 10/o needle eye hook Medium  Length: 4″   Weight: 4.25oz. Rigging: 275# Cable, 9/o needl...

Are you ready to embark on unforgettable fishing adventures and reel in an astonishing variety of species? Look no further than the RM5 5-Inch Fish...

Available in a variety of colors Perfect for daytime jigging Made in Japan The swim rider short is a unique size compared to some of the other mo...

Lots of action on the fall & retrieve Wider shape available in 190g & 265g sizes Made in Japan The Wiggle Rider is probably the most popu...

Shallow Diver Weight Transfer System 2 3/4″ Dives 2-4 feet 4″ Dives 3-5 feet Yo-Zuri is proud to announce an exciting new addition to the 3D In...

The unique body shape and balance of the Chug Norris means that is is ideal for a huge range of species, from small freshwater applications throug...

Classic & proven design for albacore, yellowfin & bluefin tuna Ultra durable grass skirt material Wide variety of popular colors Made in t...

Tuna jigging and saltwater fishing has been growing in Japan and these jigs are a new release, optimized for fall speed these are perfect for bluef...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Trolled at high speed, the hard, tail-beating action draws savage strikes from the world’s flashiest gamefish. Marauder is the true-tracking lure o...

The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our paten...