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To order from this page just make your selections and click on the "Add to Cart" button or the "Buy" link. The shopping cart uses cookies to build your order, if you have "cookies" disabled the cart will not function. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted at the bottom of this page.
Disclaimer: The shopping cart script isn't fully configured to supply shipping charges and state sales tax. We'll still weigh and measure, compute shipping, then send back an invoice via email with your complete charges, including applicable taxes should you live in California. Shipping charges will apply to all orders under $100. Standard size orders over $100 are shipped free of charge within the continental USA. Oversized items will have some shipping costs as a result of higher shipping rates with UPS for bulkier or heavier items.
NEW BRAID - SEA FOX AND THUMPER SQUIDS New from Dennis Braid Braid's new Sea Fox and Thumper Squid Jigs have been carefully designed to be fished in a wide variety of water depths and for a wide variety of fish, for both inshore and offshore situations. We stock the jigs in 7 different weights to accommodate all desired water depths and fishing applications. The Sea Fox jigs can be fished 3 different ways, depending upon where the angler connects his line to the jig. They can be either trolled, cast or jigged for bottom fishing applications, giving these jigs tremendous versatility. The Thumper Squid and Sea Fox jigs are perfect for all bottom-fishing applications — either inshore of offshore, depending on water depth. The lighter jigs in both models (1-1/2 oz, 2-1/4 oz and 3 oz sizes) can be fished where water depths range from 4 feet to approximately 30 feet in depth, deeper with the use of thin diameter Spectra lines. These smaller sizes are perfect for all Inshore applications. The heavier jigs in both models (4-1/4 oz, 5-1/4 oz, 7 oz and 10-1/2 oz) can be fished for all deep-water applications up to 200 feet, even deeper under the right conditions and with Spectra lines. These beautifully finished jigs come in 5 colors, one for almost every need the angler might have; our brilliant colors are: # 28-Goatfish, # 31-Purple/Pink, # 38-Midnight, #40-Dorado and # 41-Orange Mackerel. The lures are pre-rigged with a double assist hook of high quality. The lures are also luminescent, they glow! Two styles of lures, similar but different fishing applications. The Sea Fox lures can be effective on the troll, using the front ring. While many more guys will end up rigging them on their top ring for vertical jigging. The Octopus shaped Thumper Squid has a narrower profile, so there would be less resistance on the drop. As a result, these may be used in situations where there is more current or a faster drop is beneficial. Time will tell which style becomes more favored by anglers, but having two different shapes can be nothing but beneficial I believe. It adds something different for the fish to see, offers different action on the drop. I do think trolled SeaFox's will take their share of wahoo, and the Thumpers will be used in conditions where a slimmer profile can add to the lure's effectiveness. You might have seen a highly promoted version of this jig offered by a well known Japanese based company...I think their initials are...shimano (not our favorite firm) and they've attached a name that's more reminiscent of a disease than a lure (lupus or lacunas or something like that...). They've been dying a well deserved death in the reel market, and are trying to sell lures, bags, even Kroc klog knock-offs... Only problem is they're still trying to play the same pricing games, inflated retails, low dealer costs and high profit margins, and price fixing with merchandise they don't manufacture themselves. Well, competition is the American way, and even a transplanted Aussie knows that consumers aren't dumb when it comes to recognizing a value verses an overpriced rip-off. Which goes to explain Braid's foray into this style of lure. What we have here is something akin to the butterfly hoopla, a productive style of lure that the "s" folks sold at an inflated price, but which was available through our sources at about 50% of the price (with more variations of style and size). Well, the Sea Fox and Thumper Squids offer consumers another option, a much better priced option, again with more variations of size and style to suit more applications. Buy SEA FOX Description Price Braid Sea Fox 221-31 1 1/2 oz 4/0 hooks Purple/Pink $5.29 Braid Sea Fox 222-31 2 1/2 oz 4/0 hooks Purple/Pink $5.59 Braid Sea Fox 223-31 3 oz 4/0 hooks Purple/Pink $6.49 Braid Sea Fox 225-31 4 1/4 oz 5/0 hooks Purple/Pink $8.39 Braid Sea Fox 226-31 5 1/4 oz 8/0 hooks Purple/Pink $9.39 Braid Sea Fox 227-31 7 oz 8/0 hooks Purple/Pink $14.59 Braid Sea Fox 228-31 10 1/2 oz 10/0 hooks Purple/Pink $19.79 Braid Sea Fox 221-38 1 1/2 oz 4/0 hooks Midnight $5.29 Braid Sea Fox 222-38 2 1/2 oz 4/0 hooks Midnight $5.59 Braid Sea Fox 223-38 3 oz 4/0 hooks Midnight $6.49 Braid Sea Fox 225-38 4 1/4 oz 5/0 hooks Midnight $8.39 Braid Sea Fox 226-38 5 1/4 oz 8/0 hooks Midnight $9.39 Braid Sea Fox 227-38 7 oz 8/0 hooks Midnight $14.59 Braid Sea Fox 228-38 10 1/2 oz 10/0 hooks Midnight $19.79 Braid Sea Fox 221-40 1 1/2 oz 4/0 hooks Dorado $5.29 Braid Sea Fox 222-40 2 1/2 oz 4/0 hooks Dorado $5.59 Braid Sea Fox 223-40 3oz 4/0 hooks Dorado $6.49 Braid Sea Fox 225-40 4 1/4 oz 5/0 hooks Dorado $8.39 Braid Sea Fox 226-40 5 1/4 oz 8/0 hooks Dorado $9.39 Braid Sea Fox 227-40 7 oz 8/0 hooks Dorado $14.59 Braid Sea Fox 228-40 10 1/2 oz 10/0 hooks Dorado $19.79 Braid Sea Fox 221-28 1 1/2 oz 4/0 hooks Goatfish $5.29 Braid Sea Fox 222-28 2 1/4 oz 4/0 hooks Goatfish $5.59 Braid Sea Fox 223-28 3 oz 4/0 hooks Goatfish $6.49 Braid Sea Fox 225-28 4 1/4 oz 5/0 hooks Goatfish $8.39 Braid Sea Fox 226-28 5 1/4 oz 8/0 hooks Goatfish $9.39 Braid Sea Fox 227-28 7 oz 8/0 hooks Goatfish $14.59 Braid Sea Fox 228-28 10 1/5 oz 10/0 hooks Goatfish $19.79 Braid Sea Fox 221-41 1 1/2 oz 4/0 hooks Orange Mackerel $5.29 Braid Sea Fox 222-41 2 1/2 oz 4/0 hooks Orange Mackerel $5.59 Braid Sea Fox 223-41 3 oz 4/0 hooks Orange Mackerel $6.49 Braid Sea Fox 225-41 4 1/4 oz 5/0 hooks Orange Mackerel $8.39 Braid Sea Fox 226-41 5 1/4 oz 8/0 hooks Orange Mackerel $9.39 Braid Sea Fox 227-41 7 oz 8/0 hooks Orange Mackerel $14.59 Braid Sea Fox 228-41 10 1/2 oz 10/0 hooks Orange Mackerel $19.79 Buy Description Price Braid Thumper Squid 212-28 1 1/2 oz Goatfish $5.29 Braid Thumper Squid 213-28 2 1/4 oz Goatfish $5.59 Braid Thumper Squid 214-28 3 oz Goatfish $6.49 Braid Thumper Squid 216-28 4 1/4 oz Goatfish $8.39 Braid Thumper Squid 217-28 5 1/4 oz Goatfish $9.39 Braid Thumper Squid 218-28 7 oz Goatfish $14.59 Braid Thumper Squid 219-28 10 1/2 oz Goatfish $19.79 Braid Thumper Squid 212-31 1 1/2 oz Purple/Pink $5.29 Braid Thumper Squid 213-31 2 1/4 oz Purple/Pink $5.59 Braid Thumper Squid 214-31 3 oz Purple/Pink $6.49 Braid Thumper Squid 216-31 4 1/4 oz Purple/Pink $8.39 Braid Thumper Squid 217-31 5 1/4 oz Purple/Pink $9.39 Braid Thumper Squid 218-31 7 oz Purple/Pink $14.59 Braid Thumper Squid 219-31 10 1/2 oz Purple/Pink $19.79 Braid Thumper Squid 212-38 1 1/2 oz Midnight $5.29 Braid Thumper Squid 213-38 2 1/4 oz Midnight $5.59 Braid Thumper Squid 214-38 3 oz Midnight $6.49 Braid Thumper Squid 216-38 4 1/4 oz Midnight $8.39 Braid Thumper Squid 217-38 5 1/4 oz Midnight $9.39 Braid Thumper Squid 218-38 7 oz Midnight $14.59 Braid Thumper Squid 219-38 10 1/2 oz Midnight $19.79 Braid Thumper Squid 212-40 1 1/2 oz Dorado $5.29 Braid Thumper Squid 213-40 2 1/4 oz Dorado $5.59 Braid Thumper Squid 214-40 3 oz Dorado $6.49 Braid Thumper Squid 216-40 4 1/4 oz Dorado $8.39 Braid Thumper Squid 217-40 5 1/4 oz Dorado $9.39 Braid Thumper Squid 218-40 7 oz Dorado $14.59 Braid Thumper Squid 219-40 10 1/2 oz Dorado $19.79 Braid Thumper Squid 212-40 1 1/2 oz Orange Mackerel $5.29 Braid Thumper Squid 213-41 2 1/4 oz Orange Mackerel $5.59 Braid Thumper Squid 214-41 3 oz Orange Mackerel $6.49 Braid Thumper Squid 216-41 4 1/4 oz Orange Mackerel $8.39 Braid Thumper Squid 217-41 5 1/4 oz Orange Mackerel $9.39 Braid Thumper Squid 218-41 7 oz Orange Mackerel $14.59 Braid Thumper Squid 219-41 10 1/2 oz Orange Mackerel $19.79 View Your Shopping Cart BRAID MARAUDER METAL Take your jig fishing to a new level with Braid's new Marauder Metal. The Marauder Metal features the look, action and color schemes which generate vicious strikes from the most powerful inshore and offshore predators. That's what Dennis says, and he's fished 'em. What we can say is that the colors are terrific, they've "matched the hatch" so to speak with baits that accurately reflect the usual forage for fish: sardine (and bunker), young dorado, anchovy and mackerel. I also really like the range in sizes, from .5 ounces up to 4 ounces. They run from about two inches in length to five inches. So, you can match up your lure offering with what the fish are feeding upon. They'll cast well, too. The hooks used are proper for this lure's application, stainless steel single hooks! The nose ring and hook ring are also top-drawer welded rings, not split rings. So, you've got some security once you do hook onto a fish. Use 'em as a cast and retrieve, fish them vertically, add a bend to the lure for even more action, and don't forget to fish 'em on "the slide" to take advantage of a trolling strike. They'll work for you, that's a promise. Buy Description Price Braid Marauder Metal Anchovy .5 ounce $3.49 Braid Marauder Metal Anchovy 1 ounce $3.98 Braid Marauder Metal Anchovy 1.5 ounce $4.59 Braid Marauder Metal Anchovy 2 ounce $4.99 Braid Marauder Metal Anchovy 3 ounce $5.58 Braid Marauder Metal Anchovy 4 ounce $6.58 Braid Marauder Metal Dorado .5 ounce $3.49 Braid Marauder Metal Dorado 1 ounce $3.98 Braid Marauder Metal Dorado 1.5 ounce $4.59 Braid Marauder Metal Dorado 2 ounce $4.99 Braid Marauder Metal Dorado 3 ounce $5.58 Braid Marauder Metal Dorado 4 ounce $6.58 Braid Marauder Metal Mackerel .5 ounce $3.49 Braid Marauder Metal Mackerel 1 ounce $3.98 Braid Marauder Metal Mackerel 1.5 ounce $4.59 Braid Marauder Metal Mackerel 2 ounce $4.99 Braid Marauder Metal Mackerel 3 ounce $5.58 Braid Marauder Metal Mackerel 4 ounce $6.58 Braid Marauder Metal Sardine .5 ounce $3.49 Braid Marauder Metal Sardine 1 ounce $3.98 Braid Marauder Metal Sardine 1.5 ounce $4.59 Braid Marauder Metal Sardine 2 ounce $4.99 Braid Marauder Metal Sardine 3 ounce $5.58 Braid Marauder Metal Sardine 4 ounce $6.58 TANTRUM POPPER STOPPERS The Braid poppers are sure winners for guys trying to entice tuna and other gamefish for an exciting surface bite.They are a new generation of popper, with nicer finishes and better fish attracting action that what's been available previously. They are sized right for bigger fish, and they have the right colors to imitate natural forage for pelagic gamefish. The front of the bait is flat instead of concave, allowing the bait to be ripped across the surface easier triggering ferocious surface strikes. The colors on these baits are the most realistic we've seen with a highly reflective holographic finish that draw a predatory fish's attention like a magnet. They are rigged with heavy duty 4X strong hooks and 500# through wire construction connecting hooks. They come in two sizes, a BIG 7" model and a smaller 5" so you can match the offering to what the fish are feeding on - or allow you to target gamefish of differing sizes and be a bit more selective in your catch. 5" weight: 1.5 ounces 7" weight 3.5 ounces Buy Description Price Braid Tantrum Popper Stopper 7 inch Dorado 411-40 $16.99 Braid Tantrum Popper Stopper 5 inch Dorado 410-40 $12.99 Braid Tantrum Popper Stopper 7 inch Black Purple 411-04 $16.99 Braid Tantrum Popper Stopper 5 inch Black Purple 410-04 $12.99 Braid Tantrum Popper Stopper 7 inch Hot Tuna 411-75 $16.99 Braid Tantrum Popper Stopper 5 inch Hot Tuna 410-75 $12.99 Braid Tantrum Popper Stopper 7 inch Yellowfin 411-24 $16.99 Braid Tantrum Popper Stopper 7 inch Yellowfin 410-24 $12.99 Braid Tantrum Popper Stopper 7 inch Blue Mac 411-20 $16.99 Braid Tantrum Popper Stopper 5 inch Blue Mac 410-20 $12.99 Braid Tantrum Popper Stopper 7 inch Green Mac 411-10 $16.99 Braid Tantrum Popper Stopper 5 inch Green Mac 410-10 $12.99 Braid Tantrum Popper Stopper 7 inch Shad/Spanish Mac 411-53 $16.99 Braid Tantrum Popper Stopper 5 inch Shad/Spanish Mac 410-53 $12.99 Braid Tantrum Popper Stopper 7 inch Red/White 411-21 $16.99 Braid Tantrum Popper Stopper 5 inch Red/White Mac 410-21 $12.99 Braid Wahoo Bombs! There are a lot of very effective wahoo bombs on the market, Catchy, Burns, Strike Master, and of course Braid. All can be quite effective and a lot of fun to fish. What makes the Braid 540 Bomb unique is it's shape and design. The lure is designed to improve hook-ups. This lure has a counter bored head which puts the hook closer to the head of the lure - where a Wahoo typically nails it's prey. We sell the lures rigged, with low visibility multi-strand wire, a nice spinner-blade tailer. They are well rigged, and they have an attention getting skirt design with mylar, tinsel and a thicker holographic overskirt. Braid's 540 Bomb is also a bit heavier than the typical wahoo bomb, coming in at six ounces. So, they'll drop fast, cast far, and be quite effective fishing the slide after a trolling rig hook-up. The lures are proven, and well worth having in the tackle box. Buy Description Price Braid Bomb 54129 Pink and Orange $10.99 Braid Bomb 54142 Black and Orange $10.99 Braid Bomb 54104 Purple and Black $10.99 Braid Bomb 54140 Dorado $10.99 Braid Bomb 54116 Zucchini $10.99 View Your Shopping Cart NEW BLADE RUNNER We're really excited about this new lure from Dennis Braid. It's probably the most innovative subsurface trolling lure of it's kind on the market today. This stainless steel trolling lure offers great depth control, a fish attracting flash and vibrating action like no other trolling lure on the market - PERIOD. The lures are quite thin, with a heavier wider bottom for stability when trolled. They have several different mounting/attachment positions which will offer varied depths when trolled. They'll run from 2 to 25' in depth depending upon the position you attach the lure. Excellent flexibility and depth control. These are awfully trick, they'll attain very good depth, and they run well from 8-11knots! We've added two new Blade Runners. The new 5" and 3" variants will open up a whole lot of fishing opportunities! I can't tell you how much we've wanted to see the other smaller size Blades for our local fishing. The new lures are constructed and finished just like the original, with the exception of the little lure which has treble hooks attached by way of a split ring. When the smaller yellowfin show or albacore, private boaters should clean up trolling the smaller sizes. I'd stick on an open eye single siwash hook for sure on the rear, maybe even a 4/0 or 5/0 size double for the belly hook. Lots of room for experimenting. The two larger sizes are made to run up to 25' deep from 8-11 knots. The smallest size can be used cast and retrieve or on the troll reaching depths of up to 10' at 5-8 knots. For rigging, attach the lure with a stainless snap, or use a thimble and crimp. You can also wire rig them using a loop with a series of barrel wraps and a haywire twist. Lots of applications for this lure, lots of fish will be darn interested in eating them - from tuna to wahoo, and a lot of other species, too!
NEW BRAID - SEA FOX AND THUMPER SQUIDS
New from Dennis Braid Braid's new Sea Fox and Thumper Squid Jigs have been carefully designed to be fished in a wide variety of water depths and for a wide variety of fish, for both inshore and offshore situations. We stock the jigs in 7 different weights to accommodate all desired water depths and fishing applications. The Sea Fox jigs can be fished 3 different ways, depending upon where the angler connects his line to the jig. They can be either trolled, cast or jigged for bottom fishing applications, giving these jigs tremendous versatility. The Thumper Squid and Sea Fox jigs are perfect for all bottom-fishing applications — either inshore of offshore, depending on water depth. The lighter jigs in both models (1-1/2 oz, 2-1/4 oz and 3 oz sizes) can be fished where water depths range from 4 feet to approximately 30 feet in depth, deeper with the use of thin diameter Spectra lines. These smaller sizes are perfect for all Inshore applications. The heavier jigs in both models (4-1/4 oz, 5-1/4 oz, 7 oz and 10-1/2 oz) can be fished for all deep-water applications up to 200 feet, even deeper under the right conditions and with Spectra lines. These beautifully finished jigs come in 5 colors, one for almost every need the angler might have; our brilliant colors are: # 28-Goatfish, # 31-Purple/Pink, # 38-Midnight, #40-Dorado and # 41-Orange Mackerel. The lures are pre-rigged with a double assist hook of high quality. The lures are also luminescent, they glow!
Two styles of lures, similar but different fishing applications. The Sea Fox lures can be effective on the troll, using the front ring. While many more guys will end up rigging them on their top ring for vertical jigging. The Octopus shaped Thumper Squid has a narrower profile, so there would be less resistance on the drop. As a result, these may be used in situations where there is more current or a faster drop is beneficial. Time will tell which style becomes more favored by anglers, but having two different shapes can be nothing but beneficial I believe. It adds something different for the fish to see, offers different action on the drop. I do think trolled SeaFox's will take their share of wahoo, and the Thumpers will be used in conditions where a slimmer profile can add to the lure's effectiveness.
You might have seen a highly promoted version of this jig offered by a well known Japanese based company...I think their initials are...shimano (not our favorite firm) and they've attached a name that's more reminiscent of a disease than a lure (lupus or lacunas or something like that...). They've been dying a well deserved death in the reel market, and are trying to sell lures, bags, even Kroc klog knock-offs... Only problem is they're still trying to play the same pricing games, inflated retails, low dealer costs and high profit margins, and price fixing with merchandise they don't manufacture themselves. Well, competition is the American way, and even a transplanted Aussie knows that consumers aren't dumb when it comes to recognizing a value verses an overpriced rip-off. Which goes to explain Braid's foray into this style of lure. What we have here is something akin to the butterfly hoopla, a productive style of lure that the "s" folks sold at an inflated price, but which was available through our sources at about 50% of the price (with more variations of style and size). Well, the Sea Fox and Thumper Squids offer consumers another option, a much better priced option, again with more variations of size and style to suit more applications.
Buy
View Your Shopping Cart
Take your jig fishing to a new level with Braid's new Marauder Metal. The
Marauder Metal features the look, action and color schemes which generate vicious strikes from the most powerful inshore and offshore predators. That's what Dennis says, and he's fished 'em. What we can say is that the colors are terrific, they've "matched the hatch" so to speak with baits that accurately reflect the usual forage for fish: sardine (and bunker), young dorado, anchovy and mackerel. I also really like the range in sizes, from .5 ounces up to 4 ounces. They run from about two inches in length to five inches. So, you can match up your lure offering with what the fish are feeding upon. They'll cast well, too. The hooks used are proper for this lure's application, stainless steel single hooks! The nose ring and hook ring are also top-drawer welded rings, not split rings. So, you've got some security once you do hook onto a fish. Use 'em as a cast and retrieve, fish them vertically, add a bend to the lure for even more action, and don't forget to fish 'em on "the slide" to take advantage of a trolling strike. They'll work for you, that's a promise.
TANTRUM POPPER STOPPERS
The Braid poppers are sure winners for guys trying to entice tuna and other gamefish for an exciting surface bite.They are a new generation of popper, with nicer finishes and better fish attracting action that what's been available previously. They are sized right for bigger fish, and they have the right colors to imitate natural forage for pelagic gamefish. The front of the bait is flat instead of concave, allowing the bait to be ripped across the surface easier triggering ferocious surface strikes. The colors on these baits are the most realistic we've seen with a highly reflective holographic finish that draw a predatory fish's attention like a magnet. They are rigged with heavy duty 4X strong hooks and 500# through wire construction connecting hooks. They come in two sizes, a BIG 7" model and a smaller 5" so you can match the offering to what the fish are feeding on - or allow you to target gamefish of differing sizes and be a bit more selective in your catch.
5" weight: 1.5 ounces 7" weight 3.5 ounces
Braid Wahoo Bombs!
There are a lot of very effective wahoo bombs on the market, Catchy, Burns, Strike Master, and of course Braid. All can be quite effective and a lot of fun to fish. What makes the Braid 540 Bomb unique is it's shape and design. The lure is designed to improve hook-ups. This lure has a counter bored head which puts the hook closer to the head of the lure - where a Wahoo typically nails it's prey. We sell the lures rigged, with low visibility multi-strand wire, a nice spinner-blade tailer. They are well rigged, and they have an attention getting skirt design with mylar, tinsel and a thicker holographic overskirt. Braid's 540 Bomb is also a bit heavier than the typical wahoo bomb, coming in at six ounces. So, they'll drop fast, cast far, and be quite effective fishing the slide after a trolling rig hook-up. The lures are proven, and well worth having in the tackle box.
Buy Description Price Braid Bomb 54129 Pink and Orange $10.99 Braid Bomb 54142 Black and Orange $10.99 Braid Bomb 54104 Purple and Black $10.99 Braid Bomb 54140 Dorado $10.99 Braid Bomb 54116 Zucchini $10.99 View Your Shopping Cart
NEW BLADE RUNNER
We're really excited about this new lure from Dennis Braid. It's probably the most innovative subsurface trolling lure of it's kind on the market today. This stainless steel trolling lure offers great depth control, a fish attracting flash and vibrating action like no other trolling lure on the market - PERIOD. The lures are quite thin, with a heavier wider bottom for stability when trolled. They have several different mounting/attachment positions which will offer varied depths when trolled. They'll run from 2 to 25' in depth depending upon the position you attach the lure. Excellent flexibility and depth control. These are awfully trick, they'll attain very good depth, and they run well from 8-11knots!
We've added two new Blade Runners. The new 5" and 3" variants will open up a whole lot of fishing opportunities! I can't tell you how much we've wanted to see the other smaller size Blades for our local fishing. The new lures are constructed and finished just like the original, with the exception of the little lure which has treble hooks attached by way of a split ring. When the smaller yellowfin show or albacore, private boaters should clean up trolling the smaller sizes. I'd stick on an open eye single siwash hook for sure on the rear, maybe even a 4/0 or 5/0 size double for the belly hook. Lots of room for experimenting. The two larger sizes are made to run up to 25' deep from 8-11 knots. The smallest size can be used cast and retrieve or on the troll reaching depths of up to 10' at 5-8 knots.
For rigging, attach the lure with a stainless snap, or use a thimble and crimp. You can also wire rig them using a loop with a series of barrel wraps and a haywire twist. Lots of applications for this lure, lots of fish will be darn interested in eating them - from tuna to wahoo, and a lot of other species, too!
7" @$24.95 5" @$19.95 3" @$14.95