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ProFishCo
Tournament Quality
Lures
(formally Area Rule)

To order from this page just make your selections and click on the "Add to Cart" button or the  "Buy" link. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted  at the bottom of this page.  

Upon placing  your order you'll receive an immediate confirmation via email. You are not billed at that time. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final invoice reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. Orders over $100 are shipped FREE!* Orders less than $100 are billed $8.50 for shipping. During the ordering process you can select expedited shipping if required. (Within the USA via UPS ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice).

ProFishCo. Power Jigs!
They Flutter like a Butterfly,
& Sting like a Bee!

Here's a great line of jigs for deep water fishermen. ProFishCo. makes some great stuff, like the fast running Area Rule marlin lures, Bugs, Fliers, rigging gear... They've introduced a much desired new product, Power Jigs. You might have seen a somewhat similar product from a major (nameless) Japanese reel manufacturer, for $20-30! We've been offering some similar jigs from River 2 Sea for a whole lot less (Knife Jigs and Sea Rock Jigs). The new jigs from ProFishCo. offer a wonderful finish, and similar deepwater advantages as the other offerings. But, they also have a couple innovations and changes in design that make them very desirable. They are tail heavy, a moderately  slim iron, with a flatter surface for greater flutter. They'll drop fast, attaining good depth quickly. You can also introduce a slight bend in the jig to enhance this fluttering, too. They feature both split and solid rings, pre-installed at the factory. So, rigging up and fishing is darn easy.

 

These gorgeous lures are available in three sizes, 100, 150 and 200 gram (3, 5, and 7 ounce) and four flavors. Two great mackerel patterns, a pink and white and a red-head, are all the colors offered, and probably all the colors you'll ever need for a wide range of gamefish and conditions. They all feature a nice prolonged-acting, luminous belly (or body on the red-head). The multi-layer finish, durable painting, holographic scale effect... it all adds up to an immensely eatable morsel for most predatory fish.

ProFishCo offers some excellent hooks for these lures. The Assist Stinger Hook rigs feature micro-sharp Mustad FORGED and TEMPERED Chemically Sharpened points. They are dangerously sharp. They're also some of the best hooks made for this application. There are two lengths offered, a short (about an inch) and a mid-length cable (about 2 inches long). The hooks are well attached to their soft and super strong cable (they test out from 140# to 180# of pressure before failure). The hooks will not fall out of their rigging nor will the loop break-off.

We're often asked, "Which color works best?" In this case, I think I can answer all of 'em. They all have their place. Personally, I'd be most inclined to fish the pink and the red-head if I were heading to deeper water, say 300 feet or deeper. For yellowtail jigging, deep or shallow, I've always been a fan of blues and greens. So, the mack patterns attract me for kelp paddy fishing, shallower structure fishing and open water jigging.

New Lower Pricing!!! With increased production comes lower costs. ProFish Co.'s success with these new lures has resulted in better economies of scale. Prices have dropped by $5-8 on these very effective lures. ENJOY! Also, at ICAST '06 the manufacturer announced several new sizes which we'll see in upcoming months. There will be both heavier and lighter jigs offered by January '07.

 

Buy Description Price
ProFishCo PJ 100gm Blue Mack $9.99
ProFishCo PJ 150gm Blue Mack $10.99
ProFishCo PJ 200gm Blue Mack $12.99
ProFishCo PJ 100gm Green Mack $9.99
ProFishCo PJ 150gm Green Mack $10.99
ProFishCo PJ 200gm Green Mack $12.99
ProFishCo PJ 100gm Red Head $9.99
ProFishCo PJ 150gm Red Head $10.99
ProFishCo PJ 200gm Red Head $12.99
ProFishCo PJ 100gm Pink $9.99
ProFishCo PJ 150gm Pink $10.99
ProFishCo PJ 200gm Pink $12.99
Buy Hook Description Price
ProFishCo Stinger PJS-4 4/0 short $6.99
ProFishCo Stinger PJS-5 5/0 short $6.99
ProFishCo Stinger PJS-6 6/0 short $6.99
ProFishCo Stinger PJS-7 7/0 short $6.99
ProFishCo Stinger PJM-4 4/0 mid length $6.99
ProFishCo Stinger PJM-5 5/0 mid length $6.99
ProFishCo Stinger PJM-6 6/0 mid length $6.99
ProFishCo Stinger PJM-7 7/0 mid length $6.99


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New from ProFish Co.

ProFish Co. (the owners of Area Rule) have really expanded their offerings over the past year. They have just introduced a new hair jig that's sure to please inshore and offshore fishermen. Their 100% natural premium quality bucktail skirt "breathes" when jigged. They use the exclusive FISHSKIN skirt material that reflects light in the spectrum fish see best, and they GLOW due to both the head's belly strip and fins! They feature BIG reflective eyes and are painted in chip resistant epoxy coating. They are well balanced for a realistic presentation and swimming action. They also use super sharp oversized premium quality hooks from Mustad. These are a premium jig, very well made and they're available in sizes for all species of gamefish, from 1/4 ounce up to a big 4 ounces! So, you can fish them on your light or heavy gear, inshore or for deep drops for the big ones.

 

 

 

 

Buy Description Price
ProFishCo Jig 1/4 oz white $2.49
ProFishCo Jig 3/8 oz white $2.49
ProFishCo Jig 1/2 oz white $2.79
ProFishCo Jig 3/4oz white $2.79
ProFishCo Jig 1 oz white $2.99
ProFishCo Jig 1 1/2 oz white $3.49
ProFishCo Jig 2 oz white $3.79
ProFishCo Jig 3 oz white $4.59
ProFishCo Jig 4 oz white $4.99
ProFishCo Jig 1/4 oz red $2.49
ProFishCo Jig 3/8 oz red $2.49
ProFishCo Jig 1/2 oz red $2.79
ProFishCo Jig 3/4oz red $2.79
ProFishCo Jig 1 oz red $2.99
ProFishCo Jig 1 1/2 oz red $3.49
ProFishCo Jig 2 oz red $3.79
ProFishCo Jig 3 oz red $4.59
ProFishCo Jig 4 oz red $4.99
ProFishCo Jig 1/4 oz 'chovie $2.49
ProFishCo Jig 3/8 oz 'chovie $2.49
ProFishCo Jig 1/2 oz 'chovie $2.79
ProFishCo Jig 3/4oz 'chovie $2.79
ProFishCo Jig 1 oz 'chovie $2.99
ProFishCo Jig 1 1/2 oz 'chovie $3.49
ProFishCo Jig 2 oz 'chovie $3.79
ProFishCo Jig 3 oz 'chovie $4.59
ProFishCo Jig 4 oz 'chovie $4.99
ProFishCo Jig 1/4 oz sardine $2.49
ProFishCo Jig 3/8 oz sardine $2.49
ProFishCo Jig 1/2 oz sardine $2.79
ProFishCo Jig 3/4oz sardine $2.79
ProFishCo Jig 1 oz sardine $2.99
ProFishCo Jig 1 1/2 oz sardine $3.49
ProFishCo Jig 2 oz sardine $3.79
ProFishCo Jig 3 oz sardine $4.59
ProFishCo Jig 4 oz sardine $4.99
ProFishCo Jig 1/4 oz chartreuse $2.49
ProFishCo Jig 3/8 oz chartreuse $2.49
ProFishCo Jig 1/2 oz chartreuse $2.79
ProFishCo Jig 3/4oz chartreuse $2.79
ProFishCo Jig 1 oz chartreuse $2.99
ProFishCo Jig 1 1/2 oz chartreuse $3.49
ProFishCo Jig 2 oz chartreuse $3.79
ProFishCo Jig 3 oz chartreuse $4.59
ProFishCo Jig 4 oz chartreuse $4.99
ProFishCo Jig 1/4 oz yellow $2.49
ProFishCo Jig 3/8 oz yellow $2.49
ProFishCo Jig 1/2 oz yellow $2.79
ProFishCo Jig 3/4oz yellow $2.79
ProFishCo Jig 1 oz yellow $2.99
ProFishCo Jig 1 1/2 oz yellow $3.49
ProFishCo Jig 2 oz yellow $3.79
ProFishCo Jig 3 oz yellow $4.59
ProFishCo Jig 4 oz yellow $4.99

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Fishskin Flyer - Use 'em as a birdie, teaser, jumping chain, or as a lure.  Perfect for light line trolling...

ARFLYER1all2.jpg (104674 bytes)Fishskin Flyers are the newest most innovative bait for catching a wide variety of gamefish species.  Their lifelike action imitates a meal on any predators menu, FLYING FISH.  Don't be surprised to see birds diving at these lures too.

Fishskin Flyers are hand tied using Area Rule's proprietary Fishskin material, though, supple, non-fade colors.  Unaffected by UV exposure.  The skirts also refract light in the Blue/Violet spectrum that the gamefish see best.

The lures will accommodate a wide range in hook sizes, to match any gamefish from 3/0-8/0. There's a reinforced tube running the length of the lure's head, notches are provided at the end of the tube to allow you to lock the hook in either the up or down positions.  Go with a single Siwash or or O'Shaughnesy style hook.  Flyers are versatile and easy to rig.  Run a good ball bearing swivel on the leader to avoid line twist and you're ready to go.   

You can troll these lures on line as light as 4# test @ 8 knots, they're also effective used in daisy chains, jumping chains or behind spreader bars.  You'll find a lot of applications, including use as a teaser or birdie in front of a feather.  Lots of ways to use 'em.  At only $7.99 you can find a lot of productive ways to use these innovative lures. Looking for some more ideas on rigging?  CLICK HERE

ARFLYER1c.jpg (28415 bytes)
Sable - black/purple
ARFLYER1d.jpg (21233 bytes)
Skipjack - blue/purple/pink
ARFLYER1a.jpg (18840 bytes)
Ghost Squid - translucent, clear/flake
ARFLYER1e.jpg (27361 bytes)
Zucchini - orange/green/yellow
ARFLYER1b.jpg (27886 bytes)
Dorado - green/blues
Buy Description Price
Area Rule Fishskin Flyers Sablefish $7.99
Area Rule Fishskin Flyers Skipjack $7.99
Area Rule Fishskin Flyers Ghost Squid $7.99
Area Rule Fishskin Flyers Zucchini $7.99
Area Rule Fishskin Flyers Dorado $7.99


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FishSkin Bugs

ARbugclose.JPG (72951 bytes)FishSkin Bugs are interesting little critters.  They're a lure that can be used a lot of different ways, by both freshwater and saltwater fishermen, guys running fly gear, spinning gear, arbugs2.jpg (101836 bytes)heavy bottom gear, light trolling...  About the only lure more versatile is perhaps a Krocodile Spoon, but that's about it considering the range of potential applications.  The skirt/feather rig is manufactured first rate, hand tied perfection, and the skirts are made from the same FishSkin material as Area Rule's big lures.   They're available in a saltwater model with 3/0 stainless hook out the belly. We're stocking four popular saltwater patterns of this nifty lure. At $4.99 they are a bit pricey, but only at first glance, they're also the nicest such lure you'll find. Excellent quality stuff indeed. 

 

 

For some rigging ideas please visit this LINK.

 

Buy Description Price
Area Rule Bugs Dorado $4.99
Area Rule Bugs Mean Joe Green $4.99
Area Rule Bugs Ghost Squid $4.99
Area Rule Bugs Petrol Squid $4.99


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