Soft Plastics

The 8″ WishBone offers even more action than its single tail brothers, the moving tails create more vibration in the water making it a great lure t...

The 6″ single tail scampi size is perfect for the bigger rockfish and lingcod. These lures are a classic brought back to life, made of durable plas...

High quality potent scent Spreads faster than jelly but doesn’t last as long Perfect for any kind of swimbaits Is it the scent or the action?  F...

Powerful & long lasting scent gel Thick consistency ensures great coverage & durability Great attractant for all species Is it the scent...

Whether it's Redbreast Sunfish in the little creek running through your neighborhood or fat barred surfperch off the California Coast. The Big Hamm...

A remarkably innovative new slug-style bait, the Dragontail offers great versatility in its applications. Whether in fresh or saltwater, the Dragon...

2.5 oz Tin Head 4 oz Lure Weight Scent Impregnated Not just another weighted soft plastic! Our Original Series baits are a carefully engineered ...

Mend It is perfect for fixing up your worn swimbaits and soft plastics, it dries quick while still being soft and flexible keeping the action of yo...

The Keitech Little Spider was one of the first baits to hit the USA from Keitech over 10 years ago. It developed a cult-like following due to it hi...

The Duz-It is an awesome addition to any swimbait or moving bait that needs to be hooked weedless. The willow blade gives off more flash and vibra...

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie...

The Savage Gear Real Eel was created by using 3D scan of a real eel. The Real Eel has an awesome tail kicking action at any retrieve speed. This ba...

The 6″ WishBone offers even more action than its single tail brothers, the moving tails create more vibration in the water making it a great lure t...

Fat body with long cut tail attractor. When using with no sinker, light rod work allows short slides and slow falls from side to side from the wate...

Smallmouth bass time of year is here. This is the 3D goby tube. Perfectly mimics goby and sculpin species. Side fins enhance the gliding action on ...

Is it the scent or the action?  For my money it’s the action that draws attention, and the scent that keeps the lure in the fish’s mouth long enou...

The triple strength Smelly Jelly is perfect for all of your plastics, it's thick stuff so it will stay on your baits for a long time. I'd recommen...

There isn’t a more appealing baitfish than a minnow. The Shad Tail puts off a harder thump, while the Curl Tail is a bit more subtle. Pick the styl...