Soft Plastics

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplasti...

Internal weight system for fast sinking for deeper water methods. Crazy vibration wobble at medium to high speeds. Incredible Squid Scented with U...

Customized Japanese Forged Carbon “bigfish” bend hooks “Under skin” painting technique Real herring swimming action and profile. Real swimming act...

Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with h...

Big Squidtrex can be fished vertically like a jig, cast at feeding fish and even trolled at medium to high speed. Featuring an additional top towpo...

Each bait has a natural presentation in action, scent, and taste Expand your strike zone with Gulp! scent dispersion Available in 2″ & 6″ Camo...

1 3/4″ size perfect for the perch & croakers 25 grubs per pack Available in 8 colors For inshore surf fishing Big Hammer’s Perch Grubs are a ...

Over the past couple years a new style of fishing plastics for BIG Calico Bass has emerged. There are some variations to the game, but usually guys...

The 11″ jumbo size is great for targeting the biggest lings and halibut, with the right colors you can even use them for big grouper and any kind o...

The Big EZ swimbait is a tantalizing treat for any fish.  Measuring a full 5″ long it has an excellent profile in the water.  The segmented tail p...

Bass love to ambush salamanders, found across North America. Whether the bass are simply after a quick meal or are protecting nests from the amphib...

The Ling Cod Rig is rigged with two 4.5 inch bulb squids, 50 pound leader & 7/0 hooks. Big ling cod love squid and octopus and these rigs have...

Pro-Cure is another exceptional manufacturer of fish attracting scents.  Pro-Cure is very appealing for a number of reasons. Their products are les...

Swing head rigs like the Warbaits Neck Breaker have been very popular here in SoCal for spotties, sand bass and calico bass. It allows your swimbai...

WARBAITS Unique Head Shape for Heavy Cover Mustad UltraPoint™ Heavy Wire Hook with Spike Premium Blades / Components Full Premium Silicone Skirt H...

At just under 4" long the Ring Hammer swimbait combines the versatility of our Ringer Worm with the action of our regular 4" swimbait. Originally d...

RonZ innovated and designed a wonderfully effective series of lures many years ago. These proved very effective on larger grade tuna and many other...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

Pack of 1 Available in 5.5, 9.5 & 16oz Sizes Replaceable tails The Mack Attack family of baits consists of the Hard Mack Attack jointed swimb...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The Ling Cod Rig is rigged with two 4.5 inch bulb squids, 50 pound leader & 7/0 hooks. Big ling cod love squid and octopus and these rigs have...

Berkley Gulp! Ghost Shrimp are a great surf bait to use for surf perch, corbina, croakers, halibut and more. These are often rigged instead of live...

The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bit...

2.5 oz Tin Head 4 oz Lure Weight 8/0 4X Gamakatsu Single Hook Scent Impregnated RonZ innovated and designed a wonderfully effective series of lu...

RonZ innovated and designed a wonderfully effective series of lures many years ago. These proved very effective on larger grade tuna and many other...

RonZ innovated and designed a wonderfully effective series of lures many years ago. These proved very effective on larger grade tuna and many othe...

Specialized Deepwater UV Blended Soft Plastic Leader Chafe Protection 8″ UV Squid Teaser 9/0 Mustad 7691S Stainless Knife Point Hook 300lb Deep Dr...

The 8″ WishBone offers even more action than its single tail brothers, the moving tails create more vibration in the water making it a great lure t...