Lures

The 6″ single tail scampi size is perfect for the bigger rockfish and lingcod. These lures are a classic brought back to life, made of durable plas...

These great Temple Reef Mesh Bags are made from heavy duty coated mesh fabric and feature a heavy duty YKK zipper, external plier pocket, fuss free...

The folks from Ahi offer several very nice squid catching rigs, from gangion style to some BIG jigs for Humbolt or Baja giants. All are luminous, a...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait ...

High quality potent scent Spreads faster than jelly but doesn’t last as long Perfect for any kind of swimbaits Is it the scent or the action?  F...

Ahi USA Hard Body Squid Jigs feature a luminous glow-in-the-dark body, available in various body styles. Designed with stronger and more high quali...

Whether it's Redbreast Sunfish in the little creek running through your neighborhood or fat barred surfperch off the California Coast. The Big Hamm...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

JYG Pro has been coming out with some very nice original designs over the past few years they've been in business and have been at the forefront of...

Some years ago, back in about 2004 Tady’s #15 and 77 were their largest jigs (and 20 years before that they had one even larger the BCL). The heavy...

A remarkably innovative new slug-style bait, the Dragontail offers great versatility in its applications. Whether in fresh or saltwater, the Dragon...

ICAST Best of Show winning product from a few years back. The SeaQualizer is an excellent new product, first shown at ICAST and stocked here every ...

2.5 oz Tin Head 4 oz Lure Weight Scent Impregnated Not just another weighted soft plastic! Our Original Series baits are a carefully engineered ...

The 8 foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek fla...

MirrOlure has been around for a long time. But, they haven’t rested on that success, they’ve also done quite a bit of refining over the years. For ...

Mend It is perfect for fixing up your worn swimbaits and soft plastics, it dries quick while still being soft and flexible keeping the action of yo...

Available in 8 oz, 16 oz & large 34 oz sizes Great action for high speed trolling works at 15+ knots Perfect for wahoo & marlin Some mo...

Durable powder coated finish in many different colors Strong black nickel hooks Bait barb for securing swimbaits Available in 5 colors 3/4 oz, 1 o...

For making your own small tuna lures, a great early season albacore favorite is as simple as picking a 4.5″ octopus skirt, run 50# mono through i...

The Keitech Little Spider was one of the first baits to hit the USA from Keitech over 10 years ago. It developed a cult-like following due to it hi...

Smaller size of the popular Ilander lures, great for albacore, yellowfin, marlin & much more High quality skirt material & mylar flash 6 3...

Whenever I head off to Catalina and I see the flying fish coming out of the water I have great confidence in the day's fishing. When the water is r...

The Catchy Spinner Jets and Bombs feature an inline spinner, on ball bearings front and rear. The lures are well put together, call it overkill. Th...

The Catchy Spinner Jets and Bombs feature an inline spinner, on ball bearings front and rear. The lures are well put together, call it overkill. Th...

High quality wahoo inspired casting jigs Perfect for a high speed retrieve Chrome & Gold body finishes Silver, Blue, Red, Pink, Purple & G...

Interchangeable Weights Strong Forged Weedless Hooks Underspin Blade Included Rubber Bait Stopper The TITANDIVER+ is the ultimate evolution of t...

Smaller Sizes For 3-8″ Swimbaits Perfect for Inshore & Freshwater Strong Forged Hooks Integrated Weight & Underspin Blade The TITANDIVER...

New from Yo-Zuri, these little topwater baits are easy to cast and get bit well. Over this last summer we saw a ton of usage of smaller artificial ...

1/2oz WARBAITS Unique Head Shape Compact 5' arm design for easy casting Durable 5 arm wire construction Stainless steel Hex pattern willow blade...

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie...

The Savage Gear Real Eel was created by using 3D scan of a real eel. The Real Eel has an awesome tail kicking action at any retrieve speed. This ba...

Realistic shape to match the best swimbaits & plastics Available in Green, Brown & Pink Designed with strong forged hooks Sabo Jig Heads ...

The DARTWING is designed to mimic skipping baitfish and entice any predatory fish to strike. Representing the ultimate surface skipping popper, the...

Tungsten jigs 70% more dense than lead Less than 2.5″ long, perfect to match tiny bait The Major Craft TG jigs are a new addition to out market...