Lures

The 15ft XRAP Magnums are great for heavier inshore and near shore applications. They work great for trolling around inlets and in LB harbor for ha...

The Ahi USA 7" Rock Cod Squirts are ready to fish and come equipped with glow-in the-dark squids and multicolored Mylar skirts that fish can't resi...

The Ling Cod Rig is rigged with two 4.5 inch bulb squids, 50 pound leader & 7/0 hooks. Big ling cod love squid and octopus and these rigs have...

Great for fresh & saltwater bass Perfect for slow retrieve Comes with 2 trebles & bait clip Large blade Spinner blade and underspin jigs ...

Classic cedar plug trolling chain, rigged & ready to fish Each is rigged with 1 large cedar plug and 3 smaller plugs Two sizes 4″-6″ and 6″-8″...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kali...

Pack of 1 Available in 5.5, 9.5 & 16oz Sizes Replaceable tails The Mack Attack family of baits consists of the Hard Mack Attack jointed swimb...

A unique thick gel attractant that goes much further that just covering up unnatural plastic or human odors. Hot Sauce Gel actually has the taste a...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Large jig perfect for night time bluefin Available in a few select colors Made of iron instead of lead, preventing bending Made in Japan The deep...

The 40 footer is the big boy of the XRAP Magnum series, it dives to 40 feet while still being able to troll at 12 knots. These work well for anythi...

The NOMAD DESIGN LURE ROLL - A lure bag and roll all in one! Designed to keep your big DTX 220 size minnows, Madmacs, poppers or stickbaits stored ...

MirrOlure has been around for a long time. But, they haven’t rested on that success, they’ve also done quite a bit of refining over the years. For...

Smaller version of the very popular Bait-O-Matic lures Great performance for albacore, yellowfin and bluefin Works well when rigged with 60-100lb ...

Berkley Gulp! Ghost Shrimp are a great surf bait to use for surf perch, corbina, croakers, halibut and more. These are often rigged instead of live...

Designed for wahoo casting, the unique spinner jet improves fast retrieve action 4.5 oz heads for longest casts Chrome head finish to attract the ...

The Deep micro jigs are based on the same shape as the original deep slow pitch jigs, they come in 25g and 50g sizes and are packed with assist hoo...

Available in a Large & Small Size Featuring Owner Jobu & 5X Treble Hooks Pre-Rigged Leader 8 Replaceable Wings Included We’ve seen plenty...

2.5 oz Tin Head 4 oz Lure Weight 8/0 4X Gamakatsu Single Hook Scent Impregnated RonZ innovated and designed a wonderfully effective series of lu...

RonZ innovated and designed a wonderfully effective series of lures many years ago. These proved very effective on larger grade tuna and many other...

The Krocodile® operates on a simple premise: big fish eat smaller fish. Year in and year out, the Krocodile® proves itself to be the most productiv...

Go DEEP with the all-new 14.5oz Coolbaits Underspin Lure! Your dropshottin' friends will watch with envy as you rope in enormous sea bass down sout...

Tady C surface irons are a great lighter size for use with 20-30lb line, these fixed single hook models are the best for barracuda and ensure a bet...

Larger head design for better action Better casting distance than other poppers 3X split rings & hooks These are a newer addition to the Yo-Z...

This unique lure can be trolled up to 15 knots, casted and retrieve or fished vertically in open water for a variety of saltwater game fish. The vi...

RonZ innovated and designed a wonderfully effective series of lures many years ago. These proved very effective on larger grade tuna and many othe...

Specialized Deepwater UV Blended Soft Plastic Leader Chafe Protection 8″ UV Squid Teaser 9/0 Mustad 7691S Stainless Knife Point Hook 300lb Deep Dr...

Bozles is a Japanese company specializing in tungsten (stay tuned until Sunday, we are the first store in the US getting their tungsten jigs and th...

The 8″ WishBone offers even more action than its single tail brothers, the moving tails create more vibration in the water making it a great lure t...

The FishLab Scrum Popper is the ultimate in topwater poppers - designed to withstand abuse and draw game fish from far away with its incredible sil...

This new minnow style bait has been designed to cast long distances and perform well even under the harshest of conditions. The all new Weight Tran...

The folks from Ahi offer several very nice squid catching rigs, from gangion style to some BIG jigs for Humbolt or Baja giants.  All are luminous, ...

Ideal large trolling lures for marlin, wahoo, tuna, sailfish & more 8 1/4″ Long & 2 1/2 oz 6-9 knot trolling speeds High quality skirt mat...

Rigged with high quality 100% fluorocarbon leader Classic lures at a very good price  Ahi showed off new Cedar Plugs at the 2017 ICAST trade sho...