Lures

The Krocodile® operates on a simple premise: big fish eat smaller fish. Year in and year out, the Krocodile® proves itself to be the most productiv...

Larger head design for better action Better casting distance than other poppers 3X split rings & hooks These are a newer addition to the Yo-Z...

This unique lure can be trolled up to 15 knots, casted and retrieve or fished vertically in open water for a variety of saltwater game fish. The vi...

Specialized Deepwater UV Blended Soft Plastic Leader Chafe Protection 8″ UV Squid Teaser 9/0 Mustad 7691S Stainless Knife Point Hook 300lb Deep Dr...

Bozles is a Japanese company specializing in tungsten (stay tuned until Sunday, we are the first store in the US getting their tungsten jigs and th...

This new minnow style bait has been designed to cast long distances and perform well even under the harshest of conditions. The all new Weight Tran...

Ideal large trolling lures for marlin, wahoo, tuna, sailfish & more 8 1/4″ Long & 2 1/2 oz 6-9 knot trolling speeds High quality skirt mat...

The 6″ single tail scampi size is perfect for the bigger rockfish and lingcod. These lures are a classic brought back to life, made of durable plas...

These great Temple Reef Mesh Bags are made from heavy duty coated mesh fabric and feature a heavy duty YKK zipper, external plier pocket, fuss free...

High quality potent scent Spreads faster than jelly but doesn’t last as long Perfect for any kind of swimbaits Is it the scent or the action?  F...

A remarkably innovative new slug-style bait, the Dragontail offers great versatility in its applications. Whether in fresh or saltwater, the Dragon...

Available in 8 oz, 16 oz & large 34 oz sizes Great action for high speed trolling works at 15+ knots Perfect for wahoo & marlin Some mo...

High quality wahoo inspired casting jigs Perfect for a high speed retrieve Chrome & Gold body finishes Silver, Blue, Red, Pink, Purple & G...

Interchangeable Weights Strong Forged Weedless Hooks Underspin Blade Included Rubber Bait Stopper The TITANDIVER+ is the ultimate evolution of t...

New from Yo-Zuri, these little topwater baits are easy to cast and get bit well. Over this last summer we saw a ton of usage of smaller artificial ...

1/2oz WARBAITS Unique Head Shape Compact 5' arm design for easy casting Durable 5 arm wire construction Stainless steel Hex pattern willow blade...

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie...

The Savage Gear Real Eel was created by using 3D scan of a real eel. The Real Eel has an awesome tail kicking action at any retrieve speed. This ba...

Realistic shape to match the best swimbaits & plastics Available in Green, Brown & Pink Designed with strong forged hooks Sabo Jig Heads ...

The DARTWING is designed to mimic skipping baitfish and entice any predatory fish to strike. Representing the ultimate surface skipping popper, the...

Tungsten jigs 70% more dense than lead Less than 2.5″ long, perfect to match tiny bait The Major Craft TG jigs are a new addition to out market...

Great flat jet head lures for offshore trolling 6 3/4 inches long Comes with a high quality skirt & reflective mylar Available with custom rig...

Bridgeport Diamond Jigs have set the standard for quality ability for over 70 years. Highly polished nickel finish, stainless steel end rings and e...

Unique sub-surface bait Side-to-side swimming action Oversized split rings 4X hooks This unique sub-surface bait was designed to be super e...

Pre-Rigged with 4 Large Single Hooks 200lb Mono Leader 5 Ball Bearing Swivels Available in 2 Sizes Tady decided to come out with their own pre-r...

High quality & durable finish Heavy duty forged hooks Available in 1 & 1.5 oz sizes with 5 colors Sabo Squid Heads are a true squid imita...

Bullet head removes spinning & allows for a faster trolling speed 4 1/4″ long 3/4 oz Durable skirt material Available with custom rigging T...

The lure is a massive 220mm long and weighs a substantial 180 grams and its slender profile casts like a bullet into the strongest breezes. It has...

Wider Shape For More Action 130g Jigs Come With Assist Hooks 220g Jigs Come Unrigged Excellent for anywhere in the water column, this jig goes si...

Whether you’re casting out on a boat for pelagics, vertical fishing for bass of the docks, or casting from shore, like an assassin, this jig can st...

Available in 400g, 500g & 600g Sizes 3 Colors Choices With Glow Options Fast Sink Perfect For High Current & Bluefin Fishing These knife-...

We know NED rig fishing is all about finesse. This is why we have equipped our NED hooks with a light carbon steel wire to maximize hook penetratio...

Steel Center Plate Glow Stripes Tons of Action in Lower Current Made in Japan Reals is a small manufacturer in Japan that specializes in making j...

SET INCLUDES:2 x Wings1 x Tail Fin2 x Side Fins2 x Nuts & Bolts This WING SET for the SLIPSTREAM Flying Fish allows you to change or replace th...