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Round TWO begins at our San Diego shop Wednesday March 23-25
This is our largest sale of the year, and now our San Diego clients get to have some fun.
Store hours Wednesday thru Saturday 11am to 5pm. Check Weekly Specials for on-line Show Promotions.


 


To order from this page just make your selections and click on the "Add to Cart" button or the  "Buy" link. If you run into difficulties please make use of our toll-free line and give us a call. Our phone numbers, fax and email addresses are posted  at the bottom of this page.  

Orders over $150 are shipped FREE!* Orders less than $150 are billed for shipping. Upon placing your order you'll receive an immediate confirmation via email. You are not billed at that time, the confirming email may not reflect oversize or overweight charges or other issues requiring direct contact. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final  invoice (pdf doc) reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. During the ordering process you can select expedited shipping if required. For higher value shipments FedEx will require a signature for delivery - this is for your protection, without this provision there is no recourse for a lost or stolen delivery. You can opt out via FedEx website. Your tracking number will be sent upon pickup by FedEx.  (Within the USA we usually ship via Federal Express ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice). Hawaii and Alaska shipping will be accomplished using USPS Priority service, and our standard shipping cost policy will apply unless the item ordered does not fit in their standard size boxes. If additional shipping fees are required we will contact you.)


SPOOLING/RIGGING:

Please note, you will see many spooling options for the reels listed below. It's not our intent to confuse folks, but you do have options here unlike some places and we take pride in the fact we can rig things according to your needs, applications and preferences. We have been pioneers in Super Braid / Spectra rigging and we offer a few methods of rigging the lines together beyond most retailers capability, including the standard long range Bimini to Albright knots, Served and Sato connections. We do not use simple uni-to-uni knots for connecting braid to leader, we take the time to make a better knot, one that will hold up over time and deal with larger fish. Simpler knots don't work as well. You can see videos of what we do on our YouTube channel - CharkBaitUSA. We can upgrade that connection to one of several options, the benefit with those connections is that the diameter is thinner and that allows the line to flow through your rod's guides more smoothly, has less resistance in the water and is stealthier. If you have questions regarding rigging, please give us a call or zap back an email and we can go over things with you. Bottom line, you have options with us and we're proud of our staff's ability to rig things to your needs rather than simply "slapping" things together. Our knots hold, as does our in-line rigging.


 

Truth = Release Reels = Seigler

Seigler Reels
Well, it happened again....  What we knew as Release, then Truth, is now Seigler Reels. WTF!
The issue has been "tradename infringement."  First the folks with Release fighting chairs chased Wes and company over the Release name. Cost of litigation would be well over $100K, so they changed the company name to 100% Truth. That matched the way they did business. But, then comes Truth in Hunting Video's to contest the name Truth - different products, no doubt, but fighting for the right to use the name would again top 100K. Chances are Wes and company would win, but at a cost that makes no one happy but for attorneys. So, we have a new name on the product.  We have some inventory under the Truth name, but as that inventory sells out we'll see a new name and this one should stick - SEIGLER REELS is the new name for Truth and Release. Product is the same, ownership is the same, but the tradename changes.

------------------------------------------------------------------

Just what we like to see, some innovative fellows who like to fish with creative minds occupied in designing a better mousetrap...or fishing reel. I've been following Release Reels now for 2 or three years prior to adding them to our site & shops May of 2013. They finally have things together, and we're very proud to bring their new gear to your attention. Expect this to be the tip of the iceberg, there are more things planned... 100% Designed, Machined and Assembled in Virginia, USA!

In 2015 the folks at Release had to make a decision to change their name. Seems there's another firm making fighting chairs under the Release name. Our reel guys could fight it, and spend upwards of 100K or take the path of least resistance and simply change their name to something more in keeping with who they are. So, here's to the Truth. Once we sell through our existing stock of reels we'll bring in the newly named pieces and re-shoot some images. For now, check the Weekly Specials for a deal on the LG sized Release reels...


Truth Reels are designed for fishermen by fishermen - now that's an old line, but
very true with respect to these guys. Like some of our other favorite firms such as Accurate, gee wizTiburon and of course Avet, these guys have a machining background and they took those skills, a dream and turned their concept and applied creativity into creating a new fishing tool for us.

In 2014 Truth/Release moved to a new larger facility, expanded their machining capability with some additional hardware and CNC machines and set the stage for future growth. From the first reels we received I've noticed continued improvement in the subtle areas we wanted to see. They added a dog to the bearing for the anti-reverse, improved freespool performance and in 2014 created a new soft grip round knob that's both unique and a pleasure to use. (Note the comparison image of the main gears on the image right - The tiny SG offers a larger and more capable gear than the comparison reel which is quite larger. Larger gears, more precise cuts, more powerful AR - note the cuts on the inside lip of the gears verses near the shaft. By design, greater strength and less slop.).

What others have said:
Hi Leeana. This is not a question but a thank you. I have been out fishing 7 times now with the release SG reels I ordered form you folks and have been extremely happy with their performance. Because you shipped them to me fed ex, I received them in time for my extended trip to the coast. Thanks for the excellent service and the great product. These reels are terrific.  

Regards,
Chris Bastian

Went out last Sunday with the new sg's. Caught kings in the 20 lbs class and with the one with 60 braid caught 30 lbs Amber jack and bottom fish. Could not be more pleased. When I first took them out and saw the size I almost sent them back. But they are bad ass. Thanks again look fwd to doing more bis with y'all 

Ray Smith
North Carolina


Video of Truth Reel Line:

 


Truth SG (small game) & LG (large game) Reels

Release reels are unique, showing the innovative spirit of their designers and their attention to quality. Their first and smallest reel is the SG. This little powerhouse packs a punch turning 30 pounds of drag! It's certainly made for fishing the new super braided lines, holding 500 yards of 50# or 400 yds of 60-65# braid. Some will go 300 yds of 50 or 60 and top off with a topshot of 100 yds or more, a nice configuration where a lot of casting is called for. Their drag element is made from carbon fiber, "wet" drag for smoothness of operation. The reels feature BOCA BEARINGS, ceramic bearings with rubber seals on the spool and stainless bearings with stainless steel shields for the rest of the 7 bearings used on these fine reels. Oh, I should note that these are high quality bearings ABEC 5 class, not your basic cheap Chinese bearings that are prone to failure. The reels are light in weight, coming in at 13.5 ounces (12 oz w/o arm), and they feature quick but powerful 6:1 gearing.

At ICAST in July 2013 Release previewed their LG (large game) reel. Similar overall design, gear ratio, and features. The primary difference is line capacity, with the larger reel holding 500 yds of 80# Braid and turning up to 40 lbs of drag.

There are some unique characteristics present on these reels well worth drawing your attention to before purchase, so you'll understand their approach. First off, if you are a spool spinner you will note that the reels spool does not demonstrate long freespool when you first break it out of the box. That's not a function of crappy bearings or design, that's a function of the lubrication within the bearings. Within a VERY short time you'll note that these things spin like tops, and keep on spinning. They must be broken in, some of the lubrication will spread and ease out, allowing better freespool. I'm sure Alan Tani will offer an immediate fix for this should it be something someone would want, or you can simply clean the bearing of some of the lubrication. For my taste, I'll just fish the reel and allow nature to take it's course. With the bearings supplied, trust that the reel will spin very well and cast exceptionally. There are some nice machining features you'll note, the frame for instance is "bowed" meaning there's more clearance should you not level your line properly in the excitement of reeling in a good fish. The reel foot is uniquely wonderful in my opinion, it's very much knurled/contoured - not a flat piece of aluminum - so it provides a much better fit on most rods as it contours around the reel seat smoothly. You'll also note that the reel does not appear to be ported for water drainage. Well, that's not quite so, actually the entire gear case provides drainage without vacuum with adequate clearance running it's entire length at the base. Uniquely the preset has click stops, detents throughout its range. For 2016 (current) production, all reels now feature a strike position on the lever - nice! The gears are made from Stainless Steel, and they too will wear and become even smoother over time. ***For 2015 Release updated the LG series reels to include a strike button! That's good news for many of us. The SG also incorporates the feature - all reels under the Truth name have this feature.

Release reels carry a LIFETIME WARRANTY, that's another unique feature in the fishing industry. They will handle any fishing related product failure for a $20 bill - to cover return shipping and insurance. Product failure is not an option.

The SG - Small Game reel is now everything we'd hoped for. Many upgrades from the first production, much more refined, nicer machining...all the things you'd expect from a company committed to bringing fishermen excellent tools for better fishing.

The LG above, great reel for both private boat trolling, jigging and casting.
New LGN (narrow) pictured above.

 

 
Model Braid Capacity Drag Max Gear Ratio Weight Retrieve Rate Price
SG's pictured above
NEW LGN (narrow) pictured above.
SGN
April/March 2017
~300/50# 25# 6:1 13.2 oz 38"/TURN $250
SG ~300/50# 25# 6:1 13.2 oz 38"/TURN $275
LGN
-
new lower price
~500/60# 35# 6:1 17 42" $325
LG ~500/80# 35# 6:1 20.2 42" $400
*L - lefty version available (right hand retrieve)
Reels are available in gunmetal with red or gunmetal with blue. They are also manufactured in gunmetal with silver.

FREE MONO SPOOLING, FREE SHIPPING!

Qty:   
Color (Reels now come with gunmetal body and choice of spool, handle color)
Specify Lefty or standard Right hand retrieve   - NOTE LGN's are NOT available in lefty form until 2017
 
Braid/Spectra Spooling
- select the reel model using the drop-down menu above. Then, select your spooling requirements: Spectra and mono using drop-down menus. Select the length option below and rigging style. Questions, give us a call or zap over an email 

- NO CHARGE selections in blue fields below
- Option in RED at increased costs
Braid MFG/Type
Braid Test
Mono Manufacturer  for topshot
Mono Test for topshot
Rigging Style
OPTIONAL SPOOLING SELECTIONS
300 yards Toro Tamer Solid BRAID supplied per above selections
- If you require additional line spooled please select options below.
we will bill for only the additional amount you select below
(Price is per 100 yards, for 200 additional yards, select 2 in the quantity box,
for 1000 additional yards select 10)
Optional Sato Knotless Rigging
must also select Hollow Core Spectra above

$20.00

Optional Served Knotless Rigging
must also select Hollow Core Spectra above

$20.00

Quantity Additional Spooling Price
Additional Yards Braid beyond 300 yds  SOLID - per 100 yards (50, 60, 80, 100, 130#) $12.00
per 100 yards
Additional Yards Braid beyond 300 yds 12 or 16 Strand HOLLOW - per 100 yards  (40, 50, 60, 80, 100, 130#) $20.00
per 100 yards

FREE SHIPPING


Truth Reels
STAR DRAGS
SM SURF
& SS Star

SM Introduction

These new reels have been much anticipated and eagerly awaited. The new reels are, of course, USA manufactured. They feature star drag rather than lever drag. In small part they are based upon the SG (small game) reel from Release. They are made for long distance casting, 150-200 yard casts! The drag is made from carbon fiber, gears are stainless steel, and the ergonomics are right on target for comfortable fishing from this compact and powerful reel.

"The SM was designed from the ground up to be a performance distance casting reel, plus it also has all of the fish fighting elements we know how to make." said Wes Seigler, Release Reels' President and designer. "Ryan and I sat down together and we went through all of the major distance casting reels and took the best of every reel and incorporated them into the design. The big 'ah-ha moment' for me was when I figured out how to design the foot and side plates so that cross bars were no longer necessary." The SM features an innovative and completely open design which gives you unencumbered access to the spool.

The reels offer an innovative design which eliminates the need for cross bars. It's VERY open on top as the picture indicates.  It's low profile chassis makes the reel VERY comfortable to fish. The free floating spool produces optimum acceleration and minimal resistance. Like the SG, the capacity of the reel will allow for 300 yds of 20# mono, meaning when spooled with braid you have up to 400 yds capacity fishing 50# braid!  Weight is 23 ounces, and you have the free spinning benefit of ABEC 7 Boca Ceramic spool bearings. The main gear is massive, made from 316 stainless steel. Gear ratio is 6:1, so she's quick and the SM is designed to cast 3 to 16 ounces. There's also a fully adjustable magnetic cast control system. And, like all Release Reels, the new SM is backed by an unconditional LIFETIME WARRANTY.

There is a cosmetic change coming on the new SM's, now will be two color, like the SG and LG series reels. SM's will now be black with blue or red trim components.

The Surf model pictured above, more information on this unique surf oriented conventional reel can be found in the next section. This is just a teaser to peak your interest...
   

The Truth SS (Small Star) drag fishing reel is a workhorse of a reel. Based in part upon the SM star drag surf reel, the SS offers power and performance. Like the Surf, the SS offers a mechanical spool tensioner (but no magnetic cast control. It features the bridgelss design also found on the SS model. Weight is a mere 16.8 ounces, with 6:1 gearing and a 38 inch per crank retrieve. Max drag is 24 lbs, with ceramic spool bearings ABEC-5's, 4 carbon fiber drag washers.

 

FREE MONO SPOOLING, FREE SHIPPING!

For 2017 the price comes down a bit on the SS, now $300. The SM runs $400.

 

Qty:   
 
Braid/Spectra Spooling
- select the reel model using the drop-down menu above. Then, select your spooling requirements: Spectra and mono using drop-down menus. Select the length option below and rigging style. Questions, give us a call or zap over an email 

- NO CHARGE selections in blue fields below
- Option in RED at increased costs
Braid MFG
Braid Test
Mono Manufacturer  for topshot
Mono Test for topshot
Rigging Style
OPTIONAL SPOOLING SELECTIONS
300 yards Toro Tamer Solid BRAID supplied per above selections
- If you require additional line spooled please select options below.
we will bill for only the additional amount you select below
(Price is per 100 yards, for 200 additional yards, select 2 in the quantity box,
for 1000 additional yards select 10)
Optional Sato Knotless Rigging
must also select Hollow Core Spectra above

$20.00

Optional Served Knotless Rigging
must also select Hollow Core Spectra above

$20.00

Quantity Additional Spooling Price
Additional Yards Braid beyond 300 yds  SOLID - per 100 yards (50, 60, 80, 100, 130#) $12.00
per 100 yards
Additional Yards Braid beyond 300 yds 12 or 16 Strand HOLLOW - per 100 yards  (40, 50, 60, 80, 100, 130#) $20.00
per 100 yards

FREE SHIPPING

 

 




Any questions?
Please e-mail us, click on the image-button link below or give us a call:

Internet
Sales & Service

Product Information,
Order Processing
& Shipping


Office Hours:
8AM-4PM
Monday-Friday

(office closed on major holidays and weekends)

Staff: Mark, Leeana,  Nadiya, Ryan & Tom

Phone Toll Free
1-877-424-2751
1-714-840-4500
Mailing Address:
CharkBait Sportfishing
16561 Bolsa Chica St. #105
Huntington Beach, CA 92649

If you are trying to reach us after 5pm weekdays or weekends, our Huntington Beach shop staff can assist. *
1-800-823-4243*
 

Please note: We're closed major holidays, both our offices and our shops.
New Years, Independence Day,  Thanksgiving & Christmas. We reserve the right to take off early if there's a great local bite...

On-Line Operations, Policies, Practices & Shipping

ONLINE SALES & SERVICE CONTACTS
Click on one of the characters below to email us.

Retail Shops

Huntington Beach
Chark
Shop
Open 6 Days a Week
Winter Hours
CLOSED Sunday & Monday
Open Tuesday-Saturday
10AM-5PM

Huntington National
Shopping Center
16561 Bolsa Chica St. #105
Huntington Beach, CA 92649
1-714-846-6452

Staff: 
Beta &
Brandon
Co-Managers,
Lawrence, Blake & Sergey
Store Map
Tour our shop
click link above
----------------
San Diego
CharkShop
Winter Hours
CLOSED Sunday & Monday
Open Tuesday-Saturday
10AM-5PM

Midway Village
Shopping Center

3166 Midway Dr. #101
San Diego, CA 92110
1-619-224-1112

Staff: Manager
Eric Prather Mgr.,
   Kaleb Asst.Mgr.,
& Jeff
Store Map
Tour our shop
click link above

Product Info&Sales

Mark
Product Advice
& Technical Assistance

(Owner/Operator)
Mon-Fri

Offshore Private Boating & Long Range
Product Info&Sales

Brandon
Product Advice

(off Sat. & Tuesday)

Long Range and Local Offshore 
Private Boating

Beta
Local Fishing
Assistance

(off Mon. & Sunday)

Inshore, Surf & Offshore  Private Boating
Customer Support

Tom
Order
Expediting & Technical Assistance

(Warehouse  Manager)
Sun-Thurs

Inshore & Long Range
Customer
Support


Ryan

Shipping & Tracking
(Shipping Dept.)
Mon-Fri

Trout & Bass... knows nada about saltwater fishing
...but we'll work
on that...
Customer
Support

Leeana

Invoicing
& Billing Questions

Office Manager
Mon-Fri

Doesn't fish, nor play Candy Crush or Angry Birds...and if you ask if she's one of the models on our site you stand a good chance of being double billed.

skype us @ CharkBait-USA 

Skypen wir. Senden Sie uns ein eMail mit Ihren Kontaktinformationen und zur zeitlichen Planung der Kontaktaufnahme.

Skype мы. Пошлите электронную почту для данных по контакта и к контакту план-графика.

Skype nous.
La Marque de Courrier électronique pour notre compte appelle et programmer le temps.

Skype εμείς. Στείλετε το ηλεκτρονικό ταχυδρομείο για τα στοιχεία επαφής και στην επαφή προγράμματος.

Skype noi. Trasmetta il email per informazioni di contatto ed al contatto di programma.

Skype私達。連絡先情報のためのそしてスケジュールの接触への電子メールを送りなさい。

Skype nosotros. Envíe el email para la información de contacto y al contacto del horario.


Orders over $150 are shipped FREE!* Orders less than $150 are billed for shipping. Upon placing your order you'll receive an immediate confirmation via email. You are not billed at that time, the confirming email may not reflect oversize or overweight charges or other issues requiring direct contact. We process orders manually, preferring to have a human actually check things over and contact you should there be questions. Within 24 hours of placing your order you will receive a follow-up email confirmation and final  invoice (pdf doc) reflecting your total charges (Monday-Friday). You are not billed until we actually send you your final invoice.  Orders shipped to CA addresses will have California Sales Taxes applied, out of state orders are tax free. During the ordering process you can select expedited shipping if required. (Within the USA we usually ship via Federal Express ground. International, and oversize/weight items will be billed for shipping and you will be sent an emailed invoice reflecting total charges prior to actual billing. We will not ship without you having had a chance to review the invoice). Hawaii and Alaska shipping will be accomplished using USPS Priority service, and our standard shipping cost policy will apply unless the item ordered does not fit in their standard size boxes. If additional shipping fees are required we will contact you.)

Visit us on our YouTube channel: CharkBaitUSA

As a means to reduce spam, we change the above incoming email addresses regularly. 
Please don't bother adding them to your address book.  
We do apologize for any inconvenience this policy creates. But, it's the only way we've found to post an email address on-line and not receive so many solicitations from some family member of a deceased "Nigerian" leader trying to move great sums of  $ out of the country...


Thanks for visiting and supporting...
CharkBait! Internet Sportfishing

 

CharkBait is a member of the American Sportfishing Association - your voice for the preservation of our fishing rights.

City of Huntington Beach Business License: A179880, A207574

All rights reserved © 1996-2016
All rights reserved: All Original Images and Creative Content are the copyrighted property of CharkBait/Mark Smith.
The CharkBait name, logos and other content of this website are trademarked
, as well, the names of our proprietary lures and travel rods are tradmarked and our exclusive use is reserved by us. These registered
names include: Toro Tamer, Surf Explorer, Offshore Explorer, Inshore Explorer and of course CharkBait!

Infringement upon our legal rights to exclusivity of use will be vigorously prosecuted. That's a promise.


CharkBait makes no guarantee on merchandise, product safety or suitability beyond those claims offered by the respective manufacturers. We only offer products that we believe in. CharkBait maintains a significant inventory of the products we represent, that saves shipping time for our clients, and proves our belief in the products we represent. We stock the gear we sell, we don't depend upon a third party to handle your order.  Your order with CharkBait is given personal attention. 

We do not provide any personal information regarding our visitors and clients to anyone. That's our privacy policy. We do have banner advertising on many pages.  We are the host for that service, the ads reside on our server. We do utilize "cookies" in order to increase user friendliness and functionality of this site. Cookies are required for building your "shopping cart." Bottom line, CharkBait respects our visitors and clients. 

We maintain the site daily, but please don't hold us liable for tyyppooographical errors or price changes which are beyond our control.  All transactions are confirmed prior to shipment.  All opinions expressed are those of the author, you can take 'em or leave 'em.  Shoes and shirts are not required for service. We reserve the right to refuse service to anyone.  I think that about covers it.